Colorama Wholesale Nursery

City: Azusa, Calif.

Environmentally controlled square footage: 1,500,000

Percentage of production space under permanent environmentally controlled structure devoted to each crop:
Ornamental bedding plants - 50%
Container perennials - 15%
Flowering potted plants - 10%
Herbs - 10%
Other - 10%
Vegetables - 5%

What’s the best way to describe your greenhouse operation and its role in contract growing?
We sell 100 percent of our material direct so none of the above.

Percentage of sales by customer:
Home improvement chains - 45%
Independent garden centers - 25%
Mass merchandisers - 10%
Supermarket chains - 10%
Warehouse clubs - 10%