Fides Names North American Manager
Mark Schermer will be responsible for operations in Santa Paula and all marketing activities.
February 27, 2009
Schermer has extensive experience in the horticultural sector, including his function as manager marketing and communications manager with Fides in The Netherlands.
"My ambition is to make Fides North America ready for the future," he says. "A smiling customer has to be our every day reward. The main focus is to develop and market genetics that suit their needs in a reliable way."