Costa Incorporating Style, Fashion Into Containers
The Top 100 Grower is teaming with Scheurich USA to attract more gardeners and boost sales for retailers.
January 17, 2012
Among the many goals of the team at Costa Farms, ranked third on Greenhouse Grower’s Top 100 Growers List, are to attract more gardeners and boost sales for retailers. To achieve these goals, Costa is teaming with Scheurich USA, a European-based indoor ceramic plant container and accessories manufacturer that incorporates style and fashion into its containers.
With more than 120 years of combined tradition in quality indoor plants and pottery, both family owned companies are bonded by common values and growth strategies.
“Scheurich's branding statement, ‘Fashion for Plants,’ now takes on a whole new meaning,” says Jose Smith, president and CEO of Costa Farms. “The combination of our indoor houseplants, Scheurich’s stylish decorative containers and eye-catching displays, is the perfect solution for the retailer and consumer alike.”
Both plants and decorative containers are an integral part of home design that consumers demand. Garden retailers have discovered how the power of great colors, product choice and quality plants well merchandized together at the point-of-sale, increases sales of both indoor containers and houseplants.
“This is the perfect time to combine the strengths of excellence in production, marketing, sales and supply chain that both of our companies bring to the table,” says Peter Baumann Scheurich’s CEO. “Recent developments in our product line such as Sprayman, a two-in-one watering accessory, bring further options to the package, making this an irresistible combo for retailers.”
Costa will showcase its indoor houseplants with a designated line of Scheurich products at this week’s TPIE (Tropical Plant Industry Exhibition). Learn more about Costa at CostaFarms.com and Scheurich at Scheurich.com.