Rough Brothers Inc. Consolidates Greenhouse Company Golden Pacific Structures
The strategic partnership allows Rough Brothers to better position itself in a wide range of greenhouse and nursery markets.
February 11, 2013
Rough Brother Inc. announced it will be absorbing the Golden Pacific product line. Rough Brothers Inc. and Golden Pacific structures of Redlands, Calif., have agreed to merge their products under the Rough Brothers Greenhouse line. The two companies have been partners and competitors for years in the commercial greenhouse business.
In the past six months, Rough Brothers has rolled Golden Pacific and XS Smith products into its commercial greenhouse division. Combining the XS Smith and GPS products with the Rough Brothers product line allows for a wider offering of light and heavy structures in the market. Rough Brothers Greenhouses acquired the XS Smith, Inc. in late 2012. he XS Smith Sunlite, Stormlite, Econobuster and Criteria gutter connect will be accompanied with the GPS 5000 and 6000 series of hoop and gutter connect products.
“Rough and GPS together will create the most innovative and comprehensive greenhouse designs to meet the needs of commercial growers and enable us to better serve our customers,” says Tom Vezdos, head of the commercial division at Rough Brothers Inc. “This merger will take our designs, products and services to the next level. Together, we will be a more attractive and exciting company for our employees, and a more resourceful partner for our customers.”
Gary Baze has been named sales manager of Rough Brothers and will manage the national sales force for the Rough Brothers commercial division. This strategic move to consolidate the products lines helps to better position Rough Greenhouses in all markets. Together, the companies will offer nurseries and growers a unique breadth and depth of technology and service to meet their greenhouse design and technology needs.