Mandevillas On Parade
Costa Farms kicked off the first weekend of spring in a big way with 30 trucks full of Sun Parasol mandevillas heading out to retailers with much fanfare for a special "grower day" event for the public.
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Costa Farms Vice President of Operations Jose Costa (left) with Shigeru Sarada from Suntory and Katie Edwards, executive directo© 2010 -
A procession of 30 beautifully branded trucks roll out of Costa Farms to generate a big impact.© 2010 -
The procession from a bird's eye view. Look at all those trucks leaving the greenhouses!© 2010 -
Costa Farms staff gathers for the sendoff and at the stores sporting red shirts promoting Sun Parasol mandevillas.© 2010 -
The marching band rehearses as the hot air balloons inflate.© 2010 -
Strike up the band!© 2010 -
Costa Farms is producing acres and acres of mandevillas and dipladenias. One site is the former Fancy Flora operation.© 2010 -
Baskets are lined up on cinderblocks in laser-straight lines.© 2010
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Costa Farms kicked off the first weekend of spring in a big way with 30 trucks full of Sun Parasol mandevillas heading out to retailers with much fanfare for a special "grower day" event for the public. The promotion was not specific to a single retailer but several that Costa serves, including Lowe's and Walmart. The trucks departed from the farm at the same time, creating quite a branding presence on the roads and highways. A marching band and hot air balloons created a festive atmosphere.
You can check out video of Costa's spring kickoff at YouTube.
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