Behind The Scenes At Bell
Bell Nursery and its Premier Plantscapes division in Burtonsville, Md., were just featured on Washington, D.C.'s, Fox News affiliate to give consumers tips on decorating with plants for the holidays. And Thanksgiving weekend, GG's Editor
-
Bell grew a lot of Ecke's 'Monet' in 10-inch.© 2010 -
Poinsettia trees are a premium item, retailing for $36.98. Liners wer planted in May.© 2010 -
Novelty planters with mini (2.5-inch) poinsettias from Holtkamp Greenhouses are a delightful impulse buy.© 2010 -
Although Bell doesn't manage fresh cut trees or greens, all the live outdoor nursery goods are managed by Bell at the stores. Th© 2010 -
Little pine trees look festive with red pots and tags that look like ornaments and gift tags.© 2010 -
Spiral topiaries were another live option.© 2010 -
Lilies added sunny yellow and orange to the holiday mix.© 2010 -
Rosemary topiary trees are a fragrant and useful gift. The foodies in your life will appreciate it.© 2010 -
Adam walks with one of Bell's friendly merchandisers to make sure all the plants are in order.© 2010 -
Henry Pascual coordinates Christmas for Premier Plantscapes, a division of Bell Nursery focused on interior and specialty exteri© 2010 -
Premier Plantscapes serves a wide range of residential and commercial properties, including malls, hotels, corporate facilities© 2010 -
In Santa's workshop, there are competitions to create the best garland for displays. The group votes and cash prizes are awarded© 2010 -
Gary Mangum and Adam Stewart© 2010
Image of
Bell Nursery and its Premier Plantscapes division in Burtonsville, Md., were just featured on Washington, D.C.'s, Fox News affiliate to give consumers tips on decorating with plants for the holidays. And Thanksgiving weekend, GG's Editor Delilah Onofrey visited Bell to see how sales were moving after Black Friday. Bell's Executive Vice President Adam Stewart reports Black Friday sales were 20 percent ahead of last year. "We sold about half a million 6-inch 99-cent poinsettias on Black Friday, 460,000."
Bell serves more than 180 Home Depot stores with production facilities in Maryland, Virginia and Ohio and a network of more than 40 contract growers. While Black Friday featured the 99-cent poinsettia promotion, prices returned to $5.97 for the plants in 6.5-inch pots the following days. Ten-inch were selling well at $19.97 and the special poinsettia trees retailed for $36.98. Bell also brought in novelty mini poinsettias from Holtkamp Greenhouses in ceramic Christmas character pots. Holtkamp is able to move more plants through Home Depot working through the mega growers in the various regions. This has been especially good for sales of its specialty African violets, a timeless consumer favorite.
Catch the action in the greenhouse and Home Depot stores in the slideshow below.
Comments (0)
