Greenhouse Grower's GROW

Greenhouse Grower’s GROW is a strategic initiative designed to help the U.S. floriculture industry secure its long-term future by focusing on the following pillars: Invest in the Industry, Sharpen Business Management, Demand Quality, Cultivate New Customers, and Drive Consumer Success. A diverse group of GROW partners supports Greenhouse Grower in these endeavors.

The GROW program also includes two task forces: Business Management, which helps growers improve their bottom line by knowing their true production costs, and Marketing, which works to identify, gather, and create marketing resources that the horticulture industry can use to raise awareness of the benefits of plants in everyday living, attract young people to the industry, and promote their businesses.

November 1, 2017

Thanks to the 2018 GROW Sponsors

There are a number of industry organizations that help make Greenhouse Grower’s GROW Initiative a success.

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Marshall Dirks, Proven Winners

October 28, 2017

5 Rules for Creating a Lifetime of Outdoor Garden Memories

Many customers are time starved. Their most important asset is time, not money, so be realistic about the investment of both when they are buying plants.

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Living Umbrellas

October 25, 2017

Why Living Umbrellas May Have a Bright Future

Sometimes innovation strikes by chance. Such was the case with David Tilley, developer of the “Living Umbrella.”

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Luxflora Paris Trip

October 20, 2017

Luxflora Paris Trip Offers Insights on Trends Shaping Horticulture

Each year, Luxflora hosts an international trip that allows participants to gain insights on trends and gather inspiration that ultimately will shape and support our industry in many ways. This year’s event took the group to Maison & Objet and Design Week in the City of Lights – Paris, France.

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Steve Garvey, Dallas Johnson Greenhouses

September 23, 2017

Producing Quality Plants in the Greenhouse Starts From Day One

It's common for growers to make mistakes. What you learn from those mistakes is what sets you apart as a grower and where quality starts.

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Quality in the Greenhouse

September 21, 2017

Two Head Growers and a Retail Live Goods Buyer Talk Best Practices for Quality

Ultimately, the quality of the plants you grow will be responsible for the success of the consumer, and consumer success will ideally translate to repeat sales. That’s why quality must be a top priority for all growers, according to Brad Julian, a Live Goods Buyer for Lowe’s Home Improvement, and Head Growers Dennis Crum of Four Star Greenhouse and Joe Moore of Lucas Greenhouses.

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Jan Gulley, Gulley Greenhouses

August 25, 2017

Why It’s Important to Educate and Engage the New Horticulture Generation

Young adults entering the workforce have more professional choices than ever before, and many want to work in environments in which their work has a clear purpose for both the organization and society at large.

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Seed Your Future feature

July 26, 2017

Seed Your Future Aims to Inspire Careers in Plants

Who will be the next generation of horticulturists? The answer lies in helping to change the perception of horticulture and using contemporary new language to tell our stories.

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Albert Grimm, Jefferys Greenhouses

July 8, 2017

How You Can Use Lifestyle Marketing to Sell Plants

Should we be trying to educate consumers into loving what we like to produce, or should we allow consumers to educate us into producing what they love?

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Metrolina Make a Wish Greenhouse

July 7, 2017

Metrolina Builds, Decorates Greenhouse for Young Cancer Patient

When Michael VanWingerden and his wife Courtney heard through their work with the Make-A-Wish foundation that 11-year-old Jason wanted a greenhouse to grow vegetables in, they knew Metrolina Greenhouses could help.

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Metrolina Greenhouses Dig and Swig Event

June 25, 2017

Consumers Revel in Gardening at Metrolina Greenhouses’ Dig & Swig Events

Metrolina wanted to promote plants, gardening, and creating a sense of community, so it decided to host Dig & Swig events at a local brewery.

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May 23, 2017

6 Simple Ways to Acquire New Customers

Even the most successful brands need new customers if they want to grow their business, or stay profitable.

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