Greenhouse Grower's GROW

Greenhouse Grower’s GROW is a strategic initiative designed to help the U.S. floriculture industry secure its long-term future by focusing on the following pillars: Invest in the Industry, Sharpen Business Management, Demand Quality, Cultivate New Customers, and Drive Consumer Success. A diverse group of GROW partners supports Greenhouse Grower in these endeavors.

The GROW program also includes two task forces: Business Management, which helps growers improve their bottom line by knowing their true production costs, and Marketing, which works to identify, gather, and create marketing resources that the horticulture industry can use to raise awareness of the benefits of plants in everyday living, attract young people to the industry, and promote their businesses.

Seed-Your-Future-Dinner

March 20, 2018

Seed Your Future Dinner Celebrates Focus on New, Young Industry Voices

During a Seed Your Future Leadership Meeting Fundraiser dinner at Longwood Gardens, Pennsylvania's Ag Secretary thanked the Seed Your Future initiative for its efforts to create awareness of horticulture and careers in horticulture.

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Tom-Demaline-Willoway-Nurseries-feature

March 1, 2018

7 Ways You Can Control Your Business Destiny With Lawmakers

As business owners and industry leaders, your job description should include being active and engaged in our political system.

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Steve Garvey, Dallas Johnson Greenhouses

February 25, 2018

How Two Leading Greenhouse Growers Are Committed to Quality in 2018

Greenhouse Grower recently asked its two most recent Head Grower Excellence in Quality award winners about the steps they take to improve plant quality. Here’s what they had to say.

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employee-reviewing-shipping-list

February 21, 2018

Four Ways to Get Your Staff to Care About Quality

It can be a challenge to convince your employees to care as much as you do about your business and the quality of products you are providing. Here are four suggestions for making this happen.

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Company-Culture-at-AgBiome

January 22, 2018

Four Ways to Attract Employees With a New Approach to Company Culture

AgBiome is a participative, self-managed organization where no one has a boss. Instead, employees self-assemble as teams around organizational issues that need to be tackled, and internal experts help drive important decisions.

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CareerUp

December 27, 2017

How CareerUp Helps Young Professionals Level-Up

The mission of CareerUp is to equip young professionals with the skills to maximize their career potential.

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Nathan-Nordstedt-in-the-Greenhouse-feature

December 26, 2017

Richard T. Meister Scholarship Winner Encourages Industry to Offer Young People New Opportunities

This year’s scholarship winner says young people need experiences that challenge them and allow for creativity and innovation.

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GROW

December 21, 2017

Greenhouse Grower’s GROW Initiative: How You Made a Difference in 2017

To create a competitive advantage, you must consistently experiment with and learn from new ideas. Greenhouse Grower’s GROW initiative provides you with cutting-edge ideas and actionable advice that results in greater profits in everyone’s pocket.

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December 15, 2017

Your AFE Donations Will Be Matched Between Now and the End of the Year

Between now and December 1, any donations made to the American Floral Endowment will be matched up to $20,000.

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HortScholars

December 8, 2017

HortScholars Program Now Accepting Applications for 2018

Do you know any college students currently in a horticulture-related program? This unique program gives them a chance to connect with industry leaders and make new connections at Cultivate.

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GROW-Summit-2017-Group-Photo

December 5, 2017

GROW Summit 2017 Tackles Marketing and Business Management

This year’s think-tank style event brought together leaders from across the green industry to deliberate on topics such as disruptive marketing, cost accounting, and Millennials, to name a few.

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Photo-with-Endless-Summer-Hydrangea

November 27, 2017

Why It’s Important to Get to Know Consumers at the Ground Level

One way to learn about consumer behavior is to get boots on the ground and engage with them.

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