August 25, 2017
Why It’s Important to Educate and Engage the New Horticulture Generation
Young adults entering the workforce have more professional choices than ever before, and many want to work in environments in which their work has a clear purpose for both the organization and society at large.
September 23, 2017
Producing Quality Plants in the Greenhouse Starts From Day One
It's common for growers to make mistakes. What you learn from those mistakes is what sets you apart as a grower and where quality starts.
September 21, 2017
Two Head Growers and a Retail Live Goods Buyer Talk Best Practices for Quality
Ultimately, the quality of the plants you grow will be responsible for the success of the consumer, and consumer success will ideally translate to repeat sales. That’s why quality must be a top priority for all growers, according to Brad Julian, a Live Goods Buyer for Lowe’s Home Improvement, and Head Growers Dennis Crum of Four Star Greenhouse and Joe Moore of Lucas Greenhouses.
July 26, 2017
Seed Your Future Aims to Inspire Careers in Plants
Who will be the next generation of horticulturists? The answer lies in helping to change the perception of horticulture and using contemporary new language to tell our stories.
July 8, 2017
How You Can Use Lifestyle Marketing to Sell Plants
Should we be trying to educate consumers into loving what we like to produce, or should we allow consumers to educate us into producing what they love?
July 7, 2017
Metrolina Builds, Decorates Greenhouse for Young Cancer Patient
When Michael VanWingerden and his wife Courtney heard through their work with the Make-A-Wish foundation that 11-year-old Jason wanted a greenhouse to grow vegetables in, they knew Metrolina Greenhouses could help.
June 25, 2017
Consumers Revel in Gardening at Metrolina Greenhouses’ Dig & Swig Events
Metrolina wanted to promote plants, gardening, and creating a sense of community, so it decided to host Dig & Swig events at a local brewery.
May 21, 2017
Final California Spring Trials Thoughts From Allan Armitage Scholarship Winner Tyler Beasley
“I went home from California Spring Trials realizing that the students enrolled in our Greenhouse Management program at Spokane Community College need to experience the trials. Attending opened many doors of opportunity for me.”
May 1, 2017
Why I Turned Down a High-Paying Offer to Grow Cannabis (More Than Once)
Young growers have passion for all aspects of organic and sustainable growing. The key to not losing them to the cannabis industry, according to Kelly Vance, a Technical Consultant for Beneficial Insectary, may be nurturing their interests in these fields by aligning greenhouse production with sustainable growing practices.
April 27, 2017
Hoffman Nursery Cheers On the Next Generation of Horticulturists
Hoffman Nursery was a sponsor of the recent 41st National Collegiate Landscape Competition, an event that offers several opportunities for companies in the green industry to meet and recruit the next-generation of horticulturists.
April 22, 2017
American Floral Endowment Announces Winners of 2017 Paul Ecke, Jr. Scholarship and Altman Family Scholarships
Four students pursuing careers in horticulture now have scholarships to help them along the way, thanks to the American Floral Endowment.
March 29, 2017
How You Can Embrace Greenhouse Food Production With Confidence
Maintaining balance, learning continuously, and seeking support will help make your transition into producing greenhouse food crops a smooth one.
March 25, 2017
What Marketing Approach Can Attracts the Most Customers to Your Greenhouse?
Inc.com surveyed more than a thousand customers to find out which marketing strategies worked best to entice them to try out a new business
March 16, 2017
How Brand Enthusiasts Can Be Your Most Loyal Customers
A marketing expert shares three core principles that direct-to-consumer companies can follow to create brand enthusiasts.
February 17, 2017
How to Keep Customers Coming Back With Top-Notch Service
A recent article on Forbes.com outlines seven ways organizations can take their customer service from good to great and beyond.
January 27, 2017
Why Greenhouse Growers Must Know Their Costs to Stay Competitive
Tom Dudek, Senior Educator at Michigan State University Extension, says greenhouse growers should evaluate their production costs to determine if they need to make adjustments to stay competitive.