November 14, 2016
BrazelBerries Brand Gets A New Name: Bushel And Berry
A few months after Star Roses And Plants bought the berry plants brand from Fall Creek Nursery, it is giving the line a name more likely to appeal to consumers: Bushel and Berry. “Following the purchase of the BrazelBerries program this past May, we asked our Network Growers, garden centers, and consumers for feedback,” says Layci Gragnani, Program Manager of Bushel and Berry. “Enthusiasm was very strong for what Fall Creek had done creating and building the program, but there were naming and packaging improvements we identified. After much discussion and thought, we decided to rename and rebrand the program to Bushel and Berry.” The rebrand includes a new logo, tags, and containers, which will be available at retail in 2017. Star Roses and Plants will also build a new website for the collection, BushelandBerry.com, which will launch in January 2017. Gragnani says one of the goals of the rebrand […]
November 8, 2016
Filing A Claim On Your Business Insurance Can Hurt Your Bottom Line
Last week, Countryside Gardens, was vandalized. The crime was preceded by a robbery a few months ago. In addition to her concern about the crimes, Countryside's owner, Tish Llaneza, worried about keeping her insurance coverage and possible rate hikes.
November 8, 2016
Several Plant-Research Breakthroughs Made
Calling all plant geeks! A slew of recent science journal stories are tracking breakthroughs in plant research, from learning plants have temperature sensors similar to their light sensors, to refining our understanding of flower timing, to identifying a gene related to hybrid vigor.
November 7, 2016
6 Simple Steps On How To Identify New Plant Customers
If you want new customers, then your first step is to identify who they are. Here are common sense steps you can take to identify, then reach out to communities you aren't currently attracting.
November 3, 2016
Want To Sell More Plants? Just Tell Your Customers Why They Need Them
Understanding and suggesting how modern consumers can use plants is a simple way to sell more of them.
November 1, 2016
How Can We Make Indoor Gardening More Popular?
Living in smaller spaces has been a trend for several years, with urban centers growing, Baby Boomers downsizing, and young families opting for smaller homes (and smaller mortgages). So why isn't the industry expanding what it means to grow indoors?
October 25, 2016
10 Creative Holiday Display Ideas Spied On Pinterest
Looking for fresh display ideas? Take a look at these easy-to-implement ideas we found on Pinterest.
October 18, 2016
The Best Garden Products Retailers Found At This Year’s Shows
We reached out to dozens of plant retailers, asking them to name their favorite products from the summer trade shows. Here’s a slideshow of their non-greengoods picks.