November 29, 2016
Heroes To Hives Seeks Veterans For Beekeeping Training
Michigan State University is bringing together two great causes of our times — supporting vets and boosting pollinators — in its new program aimed at teaching professional beekeeping to former soldiers.
November 28, 2016
Help Nature-Loving, Gardening-Skeptic Consumers Fall In Love With Plants
Learn sales and merchandising techniques that will help you bring in new customers in part three of our The Missing Gardener series.
November 21, 2016
How Graf Growers Uses Bridal Fairs And Food Festivals To Find New Customers
If garden retailers want to attract customers who don't think local garden stores relate to their lives, they must meet these consumers where they congregate and prove their store's relevance to their lives.
November 19, 2016
Woman Power! Cater To Your Most Important Plant Retail Customers With These Insights
With a whopping 84% of lawn and garden sales being made by female shoppers, it's a woman's world when it comes to plant retailing. Here are some pragmatic tips on how your merchandising can cater to this important demographic.
November 15, 2016
Brian Bauman Shares Ideas And Successes From Bauman Farm
Take a visual tour through Bauman Farm & Gardens in Gervais, OR, with input from its general manager.
November 14, 2016
The Missing Gardener: How To Rebuild Our Customer Base
Today's consumers feel they have no control over the outcome of their gardens, so buying plants is a gamble. Here are some ideas of what you can do about that.
November 14, 2016
BrazelBerries Brand Gets A New Name: Bushel And Berry
A few months after Star Roses And Plants bought the berry plants brand from Fall Creek Nursery, it is giving the line a name more likely to appeal to consumers: Bushel and Berry. “Following the purchase of the BrazelBerries program this past May, we asked our Network Growers, garden centers, and consumers for feedback,” says Layci Gragnani, Program Manager of Bushel and Berry. “Enthusiasm was very strong for what Fall Creek had done creating and building the program, but there were naming and packaging improvements we identified. After much discussion and thought, we decided to rename and rebrand the program to Bushel and Berry.” The rebrand includes a new logo, tags, and containers, which will be available at retail in 2017. Star Roses and Plants will also build a new website for the collection, BushelandBerry.com, which will launch in January 2017. Gragnani says one of the goals of the rebrand […]
November 8, 2016
Filing A Claim On Your Business Insurance Can Hurt Your Bottom Line
Last week, Countryside Gardens, was vandalized. The crime was preceded by a robbery a few months ago. In addition to her concern about the crimes, Countryside's owner, Tish Llaneza, worried about keeping her insurance coverage and possible rate hikes.
November 8, 2016
Several Plant-Research Breakthroughs Made
Calling all plant geeks! A slew of recent science journal stories are tracking breakthroughs in plant research, from learning plants have temperature sensors similar to their light sensors, to refining our understanding of flower timing, to identifying a gene related to hybrid vigor.
November 7, 2016
6 Simple Steps On How To Identify New Plant Customers
If you want new customers, then your first step is to identify who they are. Here are common sense steps you can take to identify, then reach out to communities you aren't currently attracting.
November 3, 2016
Want To Sell More Plants? Just Tell Your Customers Why They Need Them
Understanding and suggesting how modern consumers can use plants is a simple way to sell more of them.