Bayer Environmental Science, a business unit of Bayer Crop Science, recently announced that Jose Milan has been appointed Turf & Ornamentals Global Market Manager. In this role, Milan will have a global focus on delivering Bayer brand experience for grower customers in the production ornamentals and lawn and landscape markets around the world.
“With his deep market knowledge and proven passion for the green industry, Jose is uniquely positioned to bring surgical focus to our global marketing strategy and enhance customer experience globally, so that regardless of geography, our customers have the same world-class experience with Bayer,” says Thierry Chenet, Head of Global Marketing for Bayer Environmental Science. “Jose will play a critical role in aligning our sales and marketing teams to deliver the best results for our customers while helping to create a better life in the communities we serve.”
Milan most recently served as Head of Business Operations for the U.S. Turf & Ornamentals business. A founding member of the Turf and Ornamental Communicators Association (TOCA), Milan is also deeply involved with associations such as Responsible Industry for a Sound Environment (RISE). RISE is the national trade association representing manufacturers, formulators, distributors, and other industry leaders involved with pesticides.
Prior to Bayer, Milan held key leadership roles with Syngenta and Novartis. Milan holds a Bachelor’s in Dairy Science and a Master’s in Agricultural Economics from Louisiana State University.
Greenhouse Grower recently caught up with Milan and asked him about his new role.
Greenhouse Grower (GG): How did your previous experience prepare you for this new role?
Jose Milan: Besides experience on turf and ornamentals markets, both locally and globally, the most critical area is the network I have been able to develop throughout the years.
GG: What are the some of the biggest issues or concerns you’ve heard from the growers you work with, and how do you plan to help them deal with these issues?
Milan: Anywhere in the world, the main issues we hear are regulations and labor. I believe we can help on these issues. First, on the regulatory front, we need to work closely with organizations such as RISE, develop a solid network of key stakeholders throughout the world, and aggressively promote and educate influencers as to the benefits of our industry — from a social, economic, and environmental point of view. Regarding labor, one of our key drivers for innovation is to optimize labor efficiency.
GG: What are the biggest challenges this industry is currently facing? Conversely, what are some of the biggest opportunities on the horizon?
Milan: Our best opportunity is to clearly communicate as an industry the benefits we provide to the economy, the environment, and society.
GG: Looking ahead, what role can you play in moving this industry forward?
Milan: Be an ambassador of our industry, like all of us.
GG: If you weren’t in this profession, what would you be doing?
Milan: Working on growing or maintaining green spaces.