University of Georgia
Inside the Mind of American Flower Shoppers
A University of Georgia study identified more than a dozen types of unique cut flower consumers and their behaviors.
How Horticulture Students Are Learning the Tools Needed to Join the Green Industry
Running a greenhouse business goes beyond having a knowledge of plants. It also involves all the moving parts that go into designing a growing facility, and how to get those plants to the end consumer.
An Insider’s Look at the Long-Term Growth Potential of Controlled-Environment Agriculture
CEA production is appealing to those who are looking for production systems that may not use as much water in controlled conditions where you can get predictable, year-long production.
Gardening Trend May Wain After Pandemic, But Not for Everyone
While research suggests plant sales are likely to revert back to normal levels after the pandemic, some buyers were hooked enough to stick around.
How Age Affects Consumer Flower Purchasing Habits
The goal of a recent study was to help connect the flower industry with consumers to give marketers a better idea of what shoppers are looking for when buying bouquets.
Research Aims to Shed Light on Biodegradable Plastic Containers
The University of Georgia is looking at the efficacy and environmental impacts of alternative containers in greenhouse plant production.