American Floral Endowment

As the American Floral Endowment reflects on 65 years of work in the floral community, it also looks to the future.

Dr. Rasika Dias and his team are researching ways to counteract ethylene, extending the life and color of flowers.

The Royal Heins International Floriculture Research Scholarship Fund aims to support international research experiences.

As 2025 comes to a close, American Floral Endowment looks back at its accomplishments throughout the industry, and on to 2026.

Research from Dr. Francesca Hand and her team at The Ohio State University explores sustainable disease control of specialty cut flowers.

Program Manager Candice Musgrave documents a visit to American Floral Endowment intern Alana Wood at Pure Beauty Farms.

The Fred C. Gloeckner Foundation Research Fund is awarding $122,698 to eight new and continuing research projects.

The Professor Petal AI-powered chatbot was developed to help floral industry members more easily access American Floral Endowment resources.

Research from Dr. Jeb Fields looks into reducing peat use through the use of substrate stratification with wood fiber.

The AFE announced that a record $74,000 in scholarships will be awarded to 22 university students in 2025.

Three new members have been named to the Fred C. Gloeckner Foundation Research Fund Committee, now joined with the American Floral Endowment.

The American Floral Endowment has awarded nine students for 2025 through its Ball and Mosmiller Intern Scholarship Programs.

The American Floral Endowment will be funding four new research projects and eight continuing research projects, totaling $636,525.

Sustainabloom and GLOBALG.A.P. are partnering to host a free webinar on evaluating third-party certifications in the industry.

The American Floral Endowment has named a 2025 Paul Thomas Floriculture Production Intern of the Year and Honorable Mention.

Seed Your Future and the American Floral Endowment thank all contributors to the 5th annual Bloom Together Event.

From the American Floral Endowment, the Demaree Family Floriculture Advancement Fund will support innovation in the floral industry.

As 2024 comes to a conclusion, the American Floral Endowment (AFE) looks back at its accomplishments throughout the industry.

The American Floral Endowment (AFE) has announced 19 organizations will receive educational grant funding. Find out who they are.

Launched by the American Floral Endowment in April 2024, Sustainabloom and its new industry guides aim to make growers more sustainable.