American Floral Endowment
American Floral Endowment Announces 2026 Paul Ecke Jr. and Altman Family Scholarship Recipients
The American Floral Endowment has recognized five new students through its Paul Ecke, Jr. and Altman Family scholarship programs.
How Growers Can Address New Challenges in Plant Nutrition
From frass to exuciae, Pamela Andrade of UC Davis highlights new potential plant nutrition solutions for growers to explore.
Art Van Wingerden Announced as New American Floral Endowment Chairman
Art Van Wingerden of Metrolina Greenhouses will begin his two-year term as AFE Chairman in September 2026, succeeding David Garcia.
Ken and Deena Altman Recognized with AFE Ambassador Award
Previous recipients of the Ambassador Award include Dr. Marvin Miller of Ball Horticultural and Augusto Solano of Asocolflores.
Celebrating 65 Years of the American Floral Endowment
As the American Floral Endowment reflects on 65 years of work in the floral community, it also looks to the future.
Research Aims to Extend the Life of Valentine’s Day Flowers
Dr. Rasika Dias and his team are researching ways to counteract ethylene, extending the life and color of flowers.
Introducing the Royal Heins International Floriculture Research Scholarship
The Royal Heins International Floriculture Research Scholarship Fund aims to support international research experiences.
American Floral Endowment: 2025 — A Year In Review
As 2025 comes to a close, American Floral Endowment looks back at its accomplishments throughout the industry, and on to 2026.
New Research Results on Sustainable Disease Management for Specialty Cut Flowers
Research from Dr. Francesca Hand and her team at The Ohio State University explores sustainable disease control of specialty cut flowers.
Connecting Students to the Greenhouse Industry Through Internships
Program Manager Candice Musgrave documents a visit to American Floral Endowment intern Alana Wood at Pure Beauty Farms.
Fred C. Gloeckner Foundation Announces 2025–2026 Research Grant Recipients
The Fred C. Gloeckner Foundation Research Fund is awarding $122,698 to eight new and continuing research projects.
Meet Professor Petal: A New AI Chatbot Supporting Floral Education
The Professor Petal AI-powered chatbot was developed to help floral industry members more easily access American Floral Endowment resources.
How to Reduce Peat Use in Container Production with Layering
Research from Dr. Jeb Fields looks into reducing peat use through the use of substrate stratification with wood fiber.
American Floral Endowment Announces Its Scholarship Class of 2025
The AFE announced that a record $74,000 in scholarships will be awarded to 22 university students in 2025.
New Committee Members Appointed to the Fred C. Gloeckner Foundation
Three new members have been named to the Fred C. Gloeckner Foundation Research Fund Committee, now joined with the American Floral Endowment.
American Floral Endowment Announces New Class of 2025 Interns
The American Floral Endowment has awarded nine students for 2025 through its Ball and Mosmiller Intern Scholarship Programs.
American Floral Endowment to Fund 12 Research Projects in 2025-2026
The American Floral Endowment will be funding four new research projects and eight continuing research projects, totaling $636,525.
Learning Opportunity: Demystifying Certifications in Floriculture
Sustainabloom and GLOBALG.A.P. are partnering to host a free webinar on evaluating third-party certifications in the industry.
AFE Announces the 2025 Paul Thomas Intern of the Year
The American Floral Endowment has named a 2025 Paul Thomas Floriculture Production Intern of the Year and Honorable Mention.
