Proven Winners

Proven Winners has partnered with Pure Line Seeds to offer vegetables to the garden retail market through the Proven Harvest brand.

The on-demand 2026 educational program is now available to help independent garden center staff better serve customers.

Dirks, who helped shape Proven Winners into one of the nation’s leading plant brands, will be succeeded by Brian Oster.

Proven Winners’ fall survey of more than 7,500 plant shoppers looks closely at how they make purchasing decisions.

Cloud Dancer, the 2026 Pantone Color of the Year, is mirrored well by dozens of currently available varieties from Proven Winners.

Pleasant View Gardens and Four Star Greenhouse are joining forces to form one Proven Winners company, with the help of Staple Street Capital.

The Supertunia Bordeaux Improved, available for the 2026 spring season, features increased genetic stability and advances in overall performance.

Registration is now open for the 2025 Proven Winners Roadshows, which are free events featuring education, networking, and more.

The 2026 Grower Resource Guide from Four Star Greenhouse features new Proven Winners varieties, container options, and more.

Four Star Greenhouse recently redesigned its website with increased functionality and user-friendliness for visitors.

The strategic billboard campaign incorporates eye-tracking technology and weather-rigged messaging to create greater traffic visibility.

The 2025 Perennial Survey reveals strong demand for perennials, with consumers most concerned with color and quality.

Proven Winners is offering the Certified Garden Training Program to help provide independent garden center staff the knowledge they need.

The 2025 Proven Winners scholarships for eligible horticulture students range from $2,000 to $5,000 in two- and four-year programs.

Introduced by The Plant Company, Climb-itt sustainable support poles will join the leafjoy line of products from Proven Winners.

The 5-acre expansion of high-tech greenhouse space has been made to meet the growing demand for leafjoy brand houseplants.

The leafjoy brand from The Plant Company adds exclusive DocBlock Velvet Leaf Anthuriums to its collection of houseplant offerings.

Noah Derohanian, a former Lead Grower at Pleasant View Gardens, will take over for John Gaydos, who retires from Proven Winners in April.

The students will be receiving funding through scholarships, totaling $25,000, to pursue education and careers in horticulture.

The 2024 Proven Winners fall roadshows are free to attend and will feature education and networking opportunities for industry professionals.