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EHR Named as New Brokerage Partner for Proven Winners’ leafjoy Houseplants

By Eason Horticultural Resources (EHR) | Proven Winners|August 3, 2026
Fittonia leafjoy houseplants.

Fittonia leafjoy houseplants. | Proven Winners

The Plant Company, the licensed grower of Proven Winners leafjoy® houseplants, has named Eason Horticultural Resources (EHR) a horticultural brokerage partner in North America. The agreement authorizes EHR to sell and distribute leafjoy to independent garden centers throughout its service network, creating a powerful new route to market for the branded houseplant program.

Through EHR, independent garden centers can build assortments across 9-, 12- and 17-cm premium foliage, leafjoy littles®, H2O® hydroponic designs, Terraform™ Terrariums, Canopy™ hanging baskets, and Boutique and Collector’s Edition selections. Retailers can customize an à la carte mix or choose from six ready-built trending bundles:

  1. Essentials
  2. Traditional
  3. Deco
  4. Climb-itt™
  5. H2O Expanded
  6. Glass Only

“We’re thrilled to offer a program that provides independent garden centers such a distinctive collection of houseplants with a program that is easy to buy, merchandise and support,” says Chris Berg, Director of Marketing for EHR. “leafjoy brings together exclusive genetics, retail-ready presentation, consumer education and the power of Proven Winners. EHR adds the local relationships to make that program practical store by store, giving independents a stronger way to compete in houseplants.”

Plants arrive display-ready with variety-specific labels, care guidance, QR-linked consumer content, and Proven Winners marketing support. Atrium®, Cocoon®, WorkLife® and SpaScene® collections organize plants around the spaces and conditions in which shoppers will use them, helping retail teams replace guesswork with confidence.

“EHR understands how independent garden centers buy and what it takes to turn a strong product line into a successful retail program,” says Dave Thorne, Senior Vice President of Sales & Marketing for The Plant Company. “Their sales team and transportation network can help retailers build and ship the right leafjoy mix for their markets while we deliver the innovation, quality and consistency behind the brand. This is an important step in taking leafjoy to its next level of growth.”

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Eason Horticultural Resources is a National Horticulture Broker based in Ft. Wright, KY. Founded in 1993, EHR serves as a consultant and broker to retail garden center growers, wholesale greenhouse growers, nurserymen, and landscapers. EHR is a member of AmericanHort, as well as virtually every major state organization where it does business. See all author stories here.

Proven Winners is nursery wholesaler company founded in 1992 that sells varieties of annuals, perennials, shrubs, and more to growers throughout North America. See all author stories here.