The webinar, hosted by the Floral Marketing Fund, will present results from a consumer preferences study about houseplant purchasing during the COVID-19 pandemic.

The Plant Company is partnering with Proven Winners to market houseplant varieties under the Proven Winners brand.

A study of consumers in Europe shows that people may be working from home now more than ever, but their love of houseplants remains.

With the help of its team of breeders, Terra Nova has ten houseplants that grow great indoors.

Plant owners, whether new or old, have been growing their houseplant collections at a rapid pace, and the growing industry is trying to keep up in response.

A coalition of growers has launched a new initiative designed to help advance messaging for shelter in place and social distancing guidelines, while fostering a love for plants.

The GrowIt! 2020 Houseplant Report is designed to help the green industry keep up with rising consumer demand for houseplants.

Katie Dubow of the Garden Media Group explains why houseplants offer a great entry point for novice plant growers.

While houseplants are trendy overall, especially tropicals, there are some strong sub-trends you can capitalize on.

Owner Justin Mast, an industry kid who grew up in his parents’ greenhouse, puts a new spin on growing and marketing plants to consumers.