Envu and Star Roses and Plants Announce New Hires and Promotions
Envu and Star Roses and Plants have announced the following new hires and promotions affecting their teams.
Star® Roses and Plants Announces Restructure of Woody Ornamentals Team
(Clockwise from top) Kristen Pullen, Simon Traskey, and Mary Woolman of the woody ornamentals team. | Star Roses and Plants
Star® Roses and Plants is restructuring its woody ornamentals team, which includes two promotions and a new hire.
Kristen Pullen has been promoted to Director of Woody Products and will be responsible for the overall strategy and performance of the woody plants program. Pullen has been with Star® Roses and Plants for more than a decade and has tremendously impacted the development and growth of the woody program.
Pullen’s previous role as Woody Portfolio Manager will be filled by long-time team member, Mary Woolman. Woolman will oversee the full pipeline for woody genetics, from trialing to introduction. In her time with the company, she has shown significant dedication to the woody program and provided excellent guidance to internal and external partners.
To further support the growth of its woody ornamental program, Star® Roses and Plants has hired Simon Traskey for the newly created Woody Technical Advisor position. Traskey was brought on to provide his wealth of technical knowledge to the company’s sales team and external customers, an advancement that will increase growers’ success with the company’s woody portfolio.
“I am thrilled with the realignment of our woody ornamentals team and the opportunity to recognize and promote two long-term employees and further develop the team’s impact by adding an additional role,” says Bradd Yoder, President of Star® Roses and Plants. “We are often viewed as primarily a bare root rose enterprise, but our woody ornamentals program is one of the fastest growing aspects of our company, and we know that this investment in our team and resources will foster that growth and highlight our previous and future impact in the woody category.”
The Star® Roses and Plants woody portfolio includes more than 150 genetics, both internally and externally bred. Notable varieties include:
Envu Strengthens U.S. Marketing Team with Strategic New Hire and Key Leadership Transition
Lawn Campaign Activation Manager Bill Roddy. | Envu
Envu has several updates within its U.S. Turf and Ornamentals Marketing Activation team, reinforcing the overall commitment to customer collaboration and strategic alignment across the company divisions. Industry veteran Bill Roddy joins Envu as the next Lawn Campaign Activation Manager, while Chad Noyes transitions into expanded leadership roles within Envu.
Roddy brings more than 20 years of marketing and sales experience across the lawn, landscape, and golf industries. Most recently, he served as the Group Brand Director at North Coast Media, where he led brand strategy and drove revenue growth across multiple business channels. His background includes senior roles in publishing, agency leadership, and international marketing.
“Bill’s deep understanding of the lawn care industry will help position Envu as a trusted partner in driving customer growth and success,” says Jessica Rasmussen, Head of Marketing Activation, U.S., Envu. “Meanwhile, Chad’s focus on Ornamentals and Mosquito Management will strengthen these vital segments and help deliver greater collaboration across our teams.”
In his new role, Noyes will serve as the Campaign Activation Manager for the Mosquito Management and Ornamentals industries. Noyes previously contributed to the Lawn sector at Envu, where his experience and understanding of pest management supported strong marketing performance. His expanded responsibilities will bring continuity and cohesion across industries, helping ensure consistent marketing leadership and customer support.
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