The Mailorder Gardening Association Changes Its Name

The Mailorder Gardening Association (MGA), a nonprofit organization dedicated to providing support, education and information to its member gardening companies, has changed its name to the Direct Gardening Association (DGA).

“This name change better reflects the very specific segment of the gardening industry that we represent: selling direct to home consumers,” says Camille Cimino, executive director of the newly named organization. “Today’s consumer enjoys the convenience of being able to purchase gardening products online in addition to print catalogs, and our new name embraces this growing trend.”

These thoughts are mirrored by the current DGA president, Valerie Gosset of Evergreen Marketing.

“Our goal for the new association name is to reflect the full range of ways DGA members sell products directly to consumers, from catalogs to websites, social media to mobile commerce,” she says. “The breadth of education and networking opportunities DGA provides encompasses all this and more.”