Led by Dutch scientist and floriculture entrepreneur Jeroen van der Hulst, FlowerWatch is uniquely positioned to realize industry-wide change. Our role as a leading centre of expertise on flower quality assurance, combined with our extensive global network, gives us access to all stakeholders across the global flower supply chain. We have the knowledge, the capacities and the credibility to connect all parties as a neutral facilitator, synchronizing overall quality, while working individually with each link in the chain.