It’s never too early to check out the newest poinsettia varieties to see if there’s anything new you want to add to your product mix to capture holiday sales. Poinsettias generally are fragile plants, subject to stem and leaf breakage and bruised bracts with rough handling. Better breeding is helping with that problem, with tougher new varieties that exhibit strong habits, better sleevability, and sturdier stems and bracts. As you evaluate your program this year, check out the slideshow above for 11 new varieties to consider.
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Euphorbia ‘Astro Red’ (Beekenkamp)
Tolerant of both warmer and cooler climates, ‘Astro Red’ produces a strong V-shape and works well for 2-inch, 5-inch, and 10-inch pots. Space it out later to stimulate an upright growth habit, and it can be planted one week later due to strong early growth.
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Euphorbia ‘Atla’ (Dümmen Orange)
‘Atla’ has an eight-week response time and medium vigor suitable for 4- to 8-inch containers and mini production. The bright-red, medium-sized bracts offer a full display on top of the plant and contrast well against the yellow cyathia and dark leaves.
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Euphorbia ‘Christmas Beauty Queen 19’ (Selecta)
The ‘Christmas Beauty’ series is space-saving with a mid-season finish. Its controlled habit means better sleevability. Christmas Beauty poinsettias show strong performance under warmer conditions, but they also perform well under cool-finishing conditions. Bred for maximum space efficiency with strong roots, these are long-lasting plants with less shrink. They’re also a good choice for mixes and mini cuttings. Queen 19 is a color improvement for the series.
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Euphorbia ‘Golden Glo’ (Dümmen Orange)
‘Golden Glo’ is new for 2019. It features a golden-yellow bract and compact growth habit with fantastic heat tolerance. ‘Golden Glo’ pairs well with reds to create festive gold and red winter combinations. As the plant matures, the color will continue to intensify, and consumers will enjoy an even brighter yellow plant after one to two weeks.
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Euphorbia ‘Green Envy 2019’ (Dümmen Orange)
This poinsettia is improved over the original ‘Green Envy.’ It features an earlier response time, a less upright bract, and increased heat tolerance. This new selection is one week earlier with a 71/2 week response time. The habit is slightly more compact, making it suitable for 6-inch containers or smaller.
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Euphorbia ‘Leona Red’ (Beekenkamp)
High uniformity and excellent shelflife make ‘Leona Red’ easy to adapt to different temperature and light levels. This durable variety produces sturdy flower stems and smooth bracts. Growing Leona in standard production temperature supplies the best number per square meter coverage.
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Euphorbia ‘Lyra Red’ (Syngenta Flowers)
A mid-season variety, ‘Lyra Red’ is well-suited to fill 6-inch and larger containers. Its beautiful bract shape with strong cyathias highlights the vividness of the classic color, making it ideal for the holidays and gift-giving season. Lyra displays very good heat tolerance and performance under all growing conditions.
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Euphorbia ‘Mirage Red’ (Syngenta Flowers)
‘Mirage Red’ does not exhibit dominant side shoots necking. Treatment of Mirage is similar to other poinsettias, and it works well for high-density production. Vibrant red bracts with long-lasting cyathias look stunning under low- and high-light conditions.
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Euphorbia ‘Robyn Red’ (Beekenkamp)
‘Robyn Red’ is a strong plant with a beautiful combination of dark leaves and red flower color. It is suitable for growing in 2½- to 8-inch pots, with a natural flowering period in mid-November due to the reaction time of seven weeks.
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Euphorbia ‘Snowy White’ (Selecta)
New ‘Snowy White’ is Selecta’s brightest, whitest poinsettia variety. It features a strong habit and is easy to grow. This white poinsettia has large, showy bracts that work well for painting. Plus, the V-shaped, well-branched habit means less breakage – for better sleevability and shipability.
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Euphorbia ‘White Wonder’ (Dümmen Orange)
‘White Wonder’ is a new, clear white in the Dümmen Orange assortment. A mid-season variety, it has an eight-week response time for early-December sales. The medium-large bracts pair well with reds while medium vigor is versatile for multiple container sizes and production programs. Long-lasting cyathia give consumers extended shelf life for greater satisfaction.
February 12, 2019 
