Bloomin’ Easy Announces New Perennial Partnership with Pacific Plug and Liner
The Bloomin’ Easy Plants (top) and Pacific Plug and Liner company logos. | Bloomin’ Easy, Pacific Plug and Liner
Bloomin’ Easy Plants, Inc. has announced a partnership with Pacific Plug & Liner (PP&L) to expand the supply of Bloomin’ Easy® perennials in North America.
The partnership with Bloomin’ Easy extends to PP&L’s parent company, Smith Gardens Inc., a major supplier of finished perennials and hydrangeas to mass merchants in the Pacific Northwest.
“Bloomin’ Easy’s mission is to make gardening easier and more inviting for the next generation of homeowners and emerging gardeners,” says Bloomin’ Easy Plants, Inc. President, DeVonne Friesen. “Partnering with PP&L will make the product more available to growers and consumers, which will benefit everyone in the Bloomin’ Easy supply chain.”
“Our recent experience at CAST (California Spring Trials) highlighted the strong interest from broker companies in our new, differentiated perennial and shrub genetics,” says Friesen. “It confirmed we need a major player like PP&L on our team to keep up with the demand for Bloomin’ Easy perennials.”
“PP&L is all about bringing the best and exciting genetics to market, and we see Bloomin’ Easy as a great additional vehicle for doing that,” says PP&L General Manager Phil Nienaber. “There is a lot of Bloomin’ Easy momentum, and we see our partnership helping bring the brand to another level.”
To learn more about this new partnership, contact Bloomin’ Easy Director of Operations Kevin Cramer at [email protected] or visit bloomineasyplants.com.
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