Late last year, Pantone announced Viva Magenta as its 2023 Color of the Year. As Pantone Color Institute Executive Director Leatrice Eiseman describes it, “Viva Magenta vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.”
1
of
19
1
of
19
Coleus 'Wildfire Smoky Rose' (Terra Nova Nurseries)
2
of
19
Weigela 'Coco Chill' (Monrovia)
3
of
19
Schizachyrium scoparium 'Little Red Fox' (Intrinsic Perennial Gardens)
4
of
19
Saxifraga 'Alpino Early Deep Red' (ThinkPlants)
5
of
19
Salvia pratensis 'Sweet Esmeralda' (Jelitto Perennial Seeds)
6
of
19
Rose 'Easy Elegance My Girl' (Bailey)
7
of
19
Rose 'Brindabella Purple Prince' (Suntory Flowers)
As usual, the horticulture industry has responded by highlighting plants that bring the color of the year to the garden, home, or landscape. In the last of a three-part series, check out the slideshow above for a closer look at a few breeder and grower favorites. You can find the first batch of varieties here, and the second here!
Advertisement
015More Viva Magenta Varieties to Keep Color Trending at Your Greenhouse
Subscribe to
eNewsletter
Brian Sparks is senior editor of Greenhouse Grower and editor of Greenhouse Grower Technology. See all author stories here.
February 16, 2023 
