PanAmerican Seed Provides Promotional Tools for Kitchen Minis Potted Vegetables
May 25, 2021 PanAmerican Seed has launched a package of promotional sales tools that includes downloadable signage, ready-to-post social content, video commercials, and more.
These tools aim to help greenhouse and retail customers sell and raise awareness for the Kitchen Minis collection of edible potted vegetable plants. These resources will build excitement for Kitchen Minis and introduce consumers to a new way to enjoy vegetables.
“Our launch of the Kitchen Minis collection of edible potted vegetables is now enhanced with this full promotional package,” says Claire Josephson, Marketing Manager for PanAmerican Seed. “Growers and retailers can use these marketing resources however they like to help their sell-thru, encourage visibility in stores, and enrich their outbound customer communications.”
The Kitchen Minis collection includes ready-grown and fruiting compact potted vegetable plants. Consumers can place them indoors on a sunny windowsill or counter without any garden space. They can also be placed outside as a tabletop patio variety. Kitchen Minis make it possible for consumers to enjoy their own homegrown vegetables regularly, with each plant’s harvest lasting about a month.
The full package of Kitchen Minis retail tools is available now online, where retailers and greenhouses will find:
- Display signage and Point of Purchase signs, which can be ordered or printed-on-demand in various sizes: cart banners, bench cards, and posters.
- A Kitchen Minis flyer to print as a hand-out or use as a bag stuffer.
- Copy-paste social posts and images ready for use at Facebook or Instagram that provides you shareable content to schedule into your social media calendar.
- Video commercials to download and play on in-store TVs, check-out registers, or feature at your own website.
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