Attention plant breeders, greenhouse growers, and garden center retailers: Pantone, provider of professional color standards for the design industry, has announced its Color of the Year 2019 — Pantone 16-1546 Living Coral. Pantone describes the color as “an animating and life-affirming shade of orange with a golden undertone.”
Beyond the visually stimulating shades and hues, Pantone goes into further explanation in a prepared news release regarding the deeper meaning for its selection. “We get energy from nature. Just as coral reefs are a source of sustenance and shelter to sea life, vibrant yet mellow Pantone 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment. Lying at the center of our naturally vivid and chromatic ecosystem, Pantone Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of color.”
For 20 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, industrial design, as well as product, packaging, and graphic design. According to the company, to arrive at the selection each year, its Color Institute experts comb the globe looking for new color influences. In addition to arts/entertainment, fashion/design, travel destinations, as well as new lifestyles and socio-economic conditions, inspiration also can be found in new technologies, materials, textures, and effects that impact color, relevant social media platforms, and even upcoming sporting events that capture worldwide attention.
Pantone lists multiple areas in which its latest Color of the Year will make a splash.
Here are a few examples.
- Packaging Design: Warm and welcoming, Pantone Living Coral invites us to reach out and touch.
- Product Design: Living Coral is naturally suited for product across all ages and genders. Materials with texture and convivial colors such as Living Coral appeal to our desire for products exhibiting humanizing and heartening characteristics.
- Social Media: An organic shade, Living Coral is striking in digital mediums, evoking the same inspirational feeling ignited by our natural surroundings. Living Coral’s vibrancy and buoyancy captivates our attention in social media and digital design.
- Interior Décor and Furnishings: When used as a bold statement in settings and décor, Living Coral fosters immersive experiences such as pop-up installations and interactive spaces, tied to a playful spirit. As a color linked to tactility and human connection, Living Coral in rugs, blankets, and upholstery create a warm, comforting, and nurturing feeling in the home.