Pleasant View Gardens Targets Landscape Solutions With New Program
June 24, 2020 
Pleasant View Gardens (PVG), a member of Greenhouse Grower’s 2020 Top Ornamentals Growers List, has launched a new Smallscape Gardens Program, which takes recipe programs for hanging baskets, containers, and upright plants, and applies them to in-ground landscape applications.
“One of the things that helps our grower, retailer, and landscaper partners be more successful is staying on top of consumer gardening trends, and what we’ve seen over the past few years is the need for more guidance and instruction,” says Andy Huntington, National Sales Manager at Pleasant View Gardens. “While many people know they want a beautiful flower garden in the end, very few know how to get there. There are so many things to think about, and so many colors, flowers, and tags to consider. ‘What flower combinations work best? What heights and textures are more appealing when combined together? How many plants do I need for the space I have?’ And that’s where our new Smallscapes Gardens Program comes in. It gives consumers a simple, paint-by-number-like approach to creating gorgeous flower gardens on a smaller, workable, and affordable scale.”
Designed specifically to help retailers grow their business, PVG’s new Smallscapes Gardens Program identifies a square footage footprint for a garden that makes sense for a budget of between $125 and $250. It provides a simple landscape design for gardeners to follow, which can be scaled up or down to fit whatever size area is available or whatever application is appropriate.
The Smallscapes Gardens Program further simplifies the process by identifying a group of Proven Winners varieties and quantities that have been tried and tested to grow well together. When planted in repetition, these varieties provide eye-catching color blocks and color contrasts. The program also considers height by using plants that best accent each other vertically through a simple designation of front, middle, and back plantings.
Consumers can choose from ten different Smallscapes options, from a simple, yet colorful mailbox garden or picket fence garden, to pollinator gardens that will attract hummingbirds, butterflies, and bees, or a cut flower garden that’s perfect for aspiring backyard florists. The program also includes a Smallscapes garden that creates a breathtaking entryway and even one that highlights a backyard barn or shed.
“For retailers, this is a great point-of-purchase display opportunity, helping them sell, for example, three trays to satisfy a Smallscapes design versus just three pots,” Huntington says. “For landscapers, our program helps them upsell at the point of installation by working with their customers to identify spots in their yard to create a Smallscapes garden or two.”
To support retailer efforts, Pleasant View has created free and customizable marketing tools for them to use in selling the new Smallscapes Gardens Program to their customer base. These include a customizable website, where retailer logos and contact information can be added, while online traffic can be directed to a retailer’s unique Smallscapes URL. Once at the site, consumers can then quickly peruse the different Smallscapes gardens, select the ones they want, place their order, and visit their participating retailer for payment and pickup.
To learn more or participate in the program, go to Smallscapesgardens.com.
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