Syngenta's New Pricing & Purchase Program

By Greenhouse Grower staff|October 20, 2009

Syngenta’s simplified, year-long purchase program is designed to provide growers with incentives through next September and additional bonuses into December 2010.

The Syngenta GreenTrust 365 Purchase Program, as Syngenta is calling it, went into effect October 1. The program provides incentives on all purchases made between October 1 and September 2010, and additional bonuses are available to growers on purchases made through December 11, 2010.
Bonzi plant growth regulator and Avid miticide are two products Syngenta has incentivized.

Key elements of the GreenTrust 365 plan are:

–A program offering incentives on purchases made throughout the year, with additional bonuses on purchases during the early-order period.
–Consistent, year-long pricing.
–The minimum purchase qualification is now $5,000, with no brand requirement.

“GreenTrust 365 is much more than a sales program,” says Scott Valentine, Syngenta Lawn & Garden marketing services manager. “It is really about listening to our customers and placing their needs front and center with an offer that provides the benefits they want, when they need them.”