With all the negative news about the coronavirus, it’s easy to feel overwhelmed, sad, and anxious with everything that is happening. People are beginning to talk about limiting their daily intake of news to keep themselves positive. At the same time, they are taking to social media to share some of the creative ways they are staying in business and serving others during the COVID-19 pandemic, while still complying with social distancing rules.
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Flower Boost Challenge
Van der End Group started the #FlowerBoostChallenge as a way to help the struggling floriculture industry in The Netherlands. Social media is starting to fill up with companies and people that have accepted the challenge. What a great way to encourage people to buy flowers during the pandemic and use them to brighten someone else's day. We dare you to take on the challenge.
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Be Like Bill
The National Plant Network is reminding people that they may be isolated during COVID-19, but nothing is stopping them from gardening and brightening up their homes with plants.
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Flowers for the Elderly
In South Africa, flower suppliers asked to hand out excess, unsold stock to the elderly at a grocery store before everyone headed into lockdown.
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Flowers to Feed the Soul
Mark Schermer, Head of Flowers EAME at Syngenta Flowers, reminds everyone about the mental health benefits of flowers, for themselves and others.
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Hail or Snow, We Still Grow
People like Joe Swartz, Vice President/Lead Horticulturist at AmHydro, are taking to social media to remind everyone about the sacrifices produce growers are making to feed their communities and provide fresh vegetables during the coronavirus pandemic.
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Feed Everyone
Posts like these remind everyone how essential agriculture and horticulture businesses are at a time like this in keeping people supplied with food.
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The Porch Project
#theporchproject is a new initiative where a photographer, standing 10 feet away, does a short photo session with you and the loved ones you are isolating with. In return for the pictures, you donate non-perishable food items to your local food bank and/or a monetary amount to a local family suffering with COVID-19.
Tanya Carvalho, Territory Manager of Canada at Ball FloraPlant/Selecta took this project a step further and called up Bradford Greenhouses to see if it would donate pansy bowls to the project as well.
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Therapeutic Aid
Kurt Magstadt, National Account Manager at Atlas Greenhouse Manufacturing, shared an idea of having green industry companies provide potted flowers, herbs, or produce to someone who could use them. The products could be shipped or dropped off to comply with social distancing.
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Spring Delivered
City Grange, a garden center in Chicago, IL, shared some of its ideas for getting product to customers without them having to visit the store. Idea sharing like this helps provide solutions for other businesses struggling with similar issues during the coronavirus pandemic. As LaManda Joy, President at City Grange, said in her LinkedIn post: "It's a circle of goodness folks. United we blossom."
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Flower Power
Companies and others are taking to social media to ask people to buy flowers and to remind them about the health benefits of plants and flowers during the coronavirus pandemic.
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Support Hort
They're also encouraging people to spend quality family time together, whether its gardening, enjoying the beauty of plants, or spending time outdoors.
There’s also lots of social media talk about the benefits of plants, flowers, and gardening during times of isolation and uncertainty, and it’s great to see people starting to realize the power of plants to help with wellbeing. Check out 11 ways green industry companies and folks are promoting plants and spreading positive vibes during a time of crisis.
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22511 Cool Things Companies Are Doing to Promote Plants During the COVID-19 Pandemic