Get Expert Advice on Supply Chain Logistics and Online Marketing
The Oregon Association of Nurseries’ Nursery Guide LIVE virtual marketplace event on March 17–18, 2021, is featuring two keynote presentations — one on supply chain logistics and the other on digital marketing — that are designed to help greenhouse growers prepare their business for the future.
The event was originally scheduled to run Feb. 17-18, but was pushed back one month due to winter storm disruption in the area.
Monica Hemingway will kick off the show with her presentation, “Five Keys to Getting Your Green Industry Business Found Online in 2021,” on Wednesday, March 17. She will draw on her experience as a small business owner and certified arborist to provide simple, yet effective strategies that can be used to boost online marketing for businesses of any size.
Hemingway will discuss five tactics every green industry business should be using to distinguish themselves from the competition in a crowded market. The world of online marketing is rapidly shifting, and businesses that aren’t proactive in their digital strategy risk falling behind. Her presentation will provide tools that green industry companies of any size can implement to target their audience and help them grow their business online.
Dave Malenfant will deliver his keynote presentation, “Future Trends in Logistics: Partnering for Success,” on Thursday, March 18.
Malenfant is the Director of Outreach and Partnerships at the Center for Supply Chain Innovation at the Texas Christian University (TCU) Neely School of Business. He has more than 35 years of experience driving change and performance improvements across the supply chain.
Malenfant’s presentation will cover the trends he has observed in three decades of studying supply chain logistics. He will give businesses in-depth insight on ways to prepare for the future. Complex factors such as advancements in technology, shifts in consumer behavior, and “the Amazon effect” are revolutionizing the industry. Businesses that aren’t considering the trends will be left behind. This shift — called the transformational digital ecosystem change — will drastically influence how we buy, sell, and transport products.
Those who register to attend the Nursery Guide LIVE virtual marketplace can also attend these keynotes.
Register online at www.NurseryGuideLIVE.com.
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