How To Appeal To Small-Space Gardeners
If today is any indicator, the future consumer of garden products may be looking for something that takes up a little less space.
Sister publication Today’s Garden Center is celebrating its 10th anniversary this month with a look at the future of garden retail, including the products that gardeners will want. In 5 Ways To Appeal To Customers With Small Spaces, John Haskins of home décor retailer Jayson Home shared advice on how to succeed with this customer segment. Here’s a few pieces of his advice:
1. Carry containers that can sit outside all year with little maintenance. In Chicago, fiberglass and resin containers work best as they don’t crack from the winter freeze/thaw cycle and are lightweight enough to go on balconies and rooftops.
2. Trees and shrubs offer four-season interest. Dwarf evergreens like mugo pine standards, hinoki cypress and dwarf blue spruce are some of the options Jayson Home offers.
3. Provide detailed, year-round care information for container plantings. Offer annuals as an alternative to customers who don’t want a big commitment or prefer more consistent color.
For more details, read 5 Ways To Appeal To Customers With Small Spaces.