Svensson Film Raises Awareness of Global Production Challenges
Horticulture spans virtually all climates of the globe — and in all extremes, climate screens reduce energy and water consumption in horticultural operations. Despite this, society faces a growing problem with food production. Growers need to produce more food using fewer resources.
Anders Ludvigson, Svensson’s executive vice president, believes better growing can help, and he is on a mission to do what he can to raise awareness. To start, he set out with a film crew to explore some of the climates where commercial greenhouse growers use the company’s products.
‘‘Together with our partners, we’re trying to create a working environment where the common goal is better growing — growing in ways that are efficient with natural resources and lucrative for the grower,’’ Ludvigson says.
The micro-adventure took Ludvigson first to the Arctic Circle and then to the California desert. He spent two days in the Arctic Circle walking on the Kebnekaise massif (Sweden). In the film he’s seen standing on Björlings Glacier, 5,085 feet (1,550 m) above sea level. Temperatures ranged from 10°F to 27°F (-12°C to -3°C). The micro-adventure continued with two days in California’s Mojave Desert, where he’s seen walking across a dry lake bed, 5,020 feet (1,530 m) above sea level. Temperatures ranged from 68°F to 90°F (20°C to 32°C).
Ludvigson’s work takes him to many different parts of the world, where he often goes out walking to get to know the area and the climate he is visiting. The helicopter seen in the film was used only to reach the Kebnekaise mountain station. From that point, everybody was on foot. In California, a quadcopter was used for filming on the dry lake bed and inside the greenhouse.
View the complete film online at http://bit.ly/1nRPNo0.
For more information on Ludvig Svensson, Inc., visit LudvigSvensson.com.