Now that spring has sprung, it’s a great time for you to remind all of your customers how horticulture positively affects people’s lives wherever they live, work, shop, and play. These benefits of consumer horticulture are spotlighted in “#PlantsDoThat, Horticulture: The Art, Science, & Business of Plants,” a new report from the National Institute for Consumer Horticulture (NCIH).
The report is presented in an infographic that illustrates how consumer horticulture contributes $196 billion to the U.S. economy and creates more than 2 million jobs.
“The story doesn’t just stop at direct economic impact,” says Casey Sclar, NICH Chair. “Consumer and society engagement through plants permeates all aspects of our lives, from providing the aesthetic backdrop to directly enriching our health and well-being.”
According to the NICH report, plants benefit society in many ways:
• Plants in the workplace reduce employee sick time by 14%
• Well-landscaped homes are more valuable; since homes represent 25% of personal wealth, outdoor plants pack a powerful personal finance punch
• American’s are growing more of their own food — 25% of all Americans grow berries, veggies, or fruit trees
• Shaded roadways save 60% of repaving costs
• America’s public gardens generate $2.3 billion in tourism spending
The infographic, developed by the NICH Economic Committee, uses data gathered by Dr. Charlie Hall, the Ellison Endowed Chair in International Floriculture at Texas A&M University. It’s the first of a number of planned infographics to showcase the power of plants to improve life.
The infographic series is available to companies, institutions, and individuals for use in outreach to horticulture industry and non-industry members.
“We envision the infographics as a tool showcasing the power of consumer horticulture for the purpose of building support for more plants in our personal and public spaces,” says Debbie Hamrick, NICH Economic Committee chair.
For instance, Hamrick says the infographic could be used by a landscaper speaking before a City Council about a new or renovated development, or by nurserymen on Capitol Hill making the case for research, or an environmental engineer arguing for using vegetated plant systems instead of or in conjunction with gray infrastructure.
#PlantsDoThat—Horticulture: The Art, Science & Business of Plants is available at the NICH website (ConsumerHort.org).