Amanda Solliday, Senior Program Manager for American Floral Endowment’s Sustainabloom project, has become a go-to resource for sustainability in the green industry.

Having a sound strategy before making your next business decision can make the world of difference in the floriculture industry.

The template is designed to provide a straightforward, clear, and flexible framework that meets wholesalers wherever they are in their sustainability journey.

The best way that farmers can manage their credit is by responding to cautious lenders with a fundamental strategy.

Take Meister’s 2026 Media Use survey to share how your engagement with floriculture and horticulture media has changed.

A recent study explores how Gen Z consumers purchase flowers and plants, what influences their buying decisions, and how floral products connect to emotional wellbeing.

The “Sowing Sustainability” report shares the story of Ball Horticultural’s sustainability programs, initiatives, and goals.

During the 2025–2026 academic year, the Horticultural Research Institute awarded $62,000 in scholarship support to 18 students pursuing horticulture-related degrees at institutions across the country.

“Gardens Across America” is a certification program that recognizes gardens that showcase sustainable beautification efforts.

Art Van Wingerden of Metrolina Greenhouses will begin his two-year term as AFE Chairman in September 2026, succeeding David Garcia.

The report notes that, from 2019 to 2024, sales of potted flowering plants grew 7%, while perennials grew 47%.

From rethinking garden center layouts to exploring new AI tools, here’s what you may have missed in Greenhouse Grower’s February 2026 issue.

In this episode, Brian Sparks, Marisa Reyes, and Kristin Zeit talk about Greenhouse Grower’s Top 100 survey, how the CEA market continues to evolve, and why we’re excited for California Spring Trials.