The garden center is able to profitably stock unusual shrubs and trees that it would not normally order due to the higher price and more specialized consumer appeal.

Recent visitors to the E-Verify website came face-to-face with the same message they see on other government sites: Closed.

Marketing isn’t an area you should be ignoring — it’s where you should be trying to improve.

Kellie Walters of Iowa State University has been named the recipient of the prestigious Shinoda Scholar of the […]

By giving customers everything they need to succeed in their hobby, the store-within-a–store concept brings cross merchandising to levels rarely seen in garden centers.

The grower has built a significant Facebook presence to promote buying plants at the mass merchant.

Metrolina invests in consumer research with a new division.

Marketing en Espanol speaks to the Hispanic consumer.

Each year, growers are faced with the decision of when to place their orders for the upcoming spring […]

The mobile flower ambassador has created Flower Truck Adventures for more consumer interaction.

Two years after the first steps to consolidate were taken, it’s finally official: OFA – The Association of Horticulture Professionals and the American Nursery & Landscape Association (ANLA) will be a single association with a new name, AmericanHort.

The Atlanta Braves partnered with a local preschool and community development non-profit City of Refuge for PNC’s Grow […]

We asked greenhouse growers about the biggest opportunities they capitalized on this spring in our Spring Recap Survey. […]