Tree-osk From Bower and Branch Offers Unique Way to Buy Plants
The Tree-osk, a plant merchandising fixture developed by Bower & Branch, a group of independent, family-owned growers and garden retailers, is becoming a permanent part of member garden centers across the group’s market region.
The all-new and exclusive Bower & Branch Tree-osk complements Bower & Branch’s partnership with independent garden retailer members. It provides an interactive consumer experience and is designed to empower member garden retailers to offer an “endless selection and inventory” of more than 900 trees, shrubs, perennials, and ornamental grasses to existing customers for in-store pickup, home delivery, or installation.
A unique Tree-osk user experience includes live chat, where a consumer can be connected with an expert Bower & Branch representative for questions, additional information, and assistance.
Foundational to the Tree-osk is a touch screen computer connected to a big screen monitor, bringing the true value of the online plant offering to maximum potential in the comfort of the store. In addition to the plant offering, the Tree-osk displays an assortment of exclusive Bower & Branch Elements fertilizer, watering system, and tree stakes.
“Our business model prioritizes plant health” says Sid Raisch, President and CEO of Bower & Branch. “We have cracked the code for companion item sales with well over 60% of consumers buying the products displayed on the online store. The Tree-osk will be instrumental in accomplishing the same feat in our member stores, to deliver incredible sales dollars per square foot.”
The Bower & Branch online selection and availability are expanding as new growers are added to the network, enabling service region expansion nationwide from the currently established and expanding areas of New England, Mid Atlantic, Southeast, and Midwest.