The Sill Shows New Yorkers How Plants Enhance Their Lives
Meet TheSill.com, New York’s houseplant delivery and plant design service. This plant seller is a business mix of bricks-and-mortar hospitality and online convenience, based in Brooklyn, N.Y. With unmatched service, it’s influencing local consumers to fall in love with houseplants again.
Founded in 2012, The Sill was created with the simple ambition to inspire people to bring more of the outdoors in, the company’s mission is “to make the experience of discovering the perfect potted plants as wonderful as the plants themselves.” The company calls itself “the source that bridges the gap between plants and people.”
In an interview with the Birchbox blog, owners Gwen Blevens and Eliza Blank said they founded The Sill to fill a need that wasn’t being met.
“We started The Sill because we wanted to incorporate greenery into our living spaces, but realized that potted plants with the same variety by which we express ourselves with other home furnishings — color, texture, shape, story — simply didn’t exist,” they said. “We believe that city dwellers want and deserve an easier, more fashionable way to live with plants.”
Delivering Chic Style And Easy Care Plants
The Sill sells houseplants in a range of sizes, including mini, tabletop and floor plants. Consumers can buy online and have products delivered to their door, and if they sign up for the eNewsletter, they get 10 percent off the first purchase. If they need a little help selecting what they want, consumers can take advantage of The Sill’s design services to custom-select plants and containers based on a customer’s design style, lifestyle and budget. And to ensure success with their plant selections, consumers can schedule on-site plant care and pay online for a flat rate of $45 per hour. A member of the company’s plant specialist team comes to the customer’s apartment, ready to water, prune, naturally clean and de-bug their plants, and re-pot if necessary.
The Sill offers commercial services, as well, for retail stores, restaurants, showrooms or offices. The team creates a custom plant design to fit each brand and budget, offering design, installation and plant care services.
Taking The Guesswork Out Of Plant Care
With its catchy marketing, like “No Green Thumb Required,” The Sill successfully takes the intimidation factor out of buying and caring for plants. Its website offers straightforward, basic plant care information, teaching consumers exactly how to determine things like how much light, soil, water and fertilizer to give plants, and how much is too much. And they can always call or hire The Sill to do it for them, if it gets too overwhelming. The Sill is accessible and approachable, which is appealing to first-time or novice plant owners.
“The Sill removes the complexities of finding, buying and caring for plants,” said Blevens and Blank in their Birchbox interview. “We’ve curated a selection of easy-care plants — long-life, tolerant of low light, dry air and busy schedules — and hand pot them in an eclectic mix of containers.
Even The Sill’s plant selections are basic – its top picks are:
- Rex begonia
- Monstera deliciosa
- Fiddle leaf fig tree
- Rubber tree
- Bird’s nest fern
- Snake plant
- ZZ plant
To build excitement, The Sill’s blog, The Plant Hunter, posts articles on the benefits of plants like “5 Reasons We Love Plants: A Love Letter,” aerial photos of plant production, man-on-the-street profiles of plant lovers and promotions like its #PimpMyPot, new year, new plant campaign.