It’s important to understand the visual symptoms of water stress and which plant characteristics can exacerbate water-related stress.

Green and Growin’ 26 helped North Carolina’s green industry collaborate on education, connection, and growth.

Here’s a look at the common problem of growers wanting to incorporate automation after greenhouse construction is complete.

American Floral Endowment Research Coordinator Laura Barth shares insights on the development of the Grow Pro webinar series.

A recent survey looks at the role houseplants play in helping Americans improve their mental health during winter.

American Floral Endowment’s next Grow Pro webinar covers the quality assessment of biological control agents.

The deal also includes the acquisition of Pacific Plug & Liner, and follows up on Hoffmann’s purchase of N.G. Heimos Greenhouses last April.

Here’s a simple framework to help growers get better, more accurate, and more reliable answers from practical AI tools.

This January 2026 Digital Deep Dive downloadable report covers some of the latest news on irrigation and water management.

As the American Floral Endowment reflects on 65 years of work in the floral community, it also looks to the future.

With extreme winter storms raging throughout the U.S., here are ways to keep your greenhouse upright, safe, and secure.

OASIS® Eleganz is designed to serve as a solution to residue-marred plants and inefficient, labor-intensive foliage cleaners in an easy-to-use concentrate.

American Floral Endowment helps growers meet production challenges by funding vetted research and translating findings into actionable tools.