Bayer Continues Its Shift Into The Ornamentals Market

Bayer Continues Its Shift Into The Ornamentals Market


Steve Larson

Bayer’s shift into the ornamentals industry continues to take shape. This week, the Environmental Science business unit of Crop Science, a division of Bayer, announced the initial distribution plan for the new ornamentals business, which will give greenhouses and nurseries in all 50 states access to innovations from Bayer.


“We look forward to working with an outstanding group of suppliers,” says John Wendorf, Manager for the Bayer professional ornamentals business. “These distributors are dedicated to the success of their customers in the ornamentals market. The fact that they reach growers across the entire U.S. will ensure growers have full access to the Bayer portfolio of solutions.”

The 12 distributors that will distribute Bayer Ornamental products are: BFG Supply Company; BWI Companies, Inc.; Crop Production Services (CPS); Griffin Greenhouse Supply; Harrell’s; Hawaii Grower Products, Inc.; Helena Chemical Company; Nursery Connection; Southern Ag; Target Specialty Products; Wilbur-Ellis; and WinField.

“In looking to establish relationships for the launch of the Bayer ornamentals business, we chose distributors that we believe reflect our commitment to the ornamental market,” Wendorf says. “Bayer is focused on innovation and the future of the ornamentals industry. We’re on the cusp of some really important, game-changing innovation, and it makes sense for us to work with these distributors to steward that innovation into the market.”

Bayer will begin selling to the production ornamentals market starting Nov. 1, 2016. The transition marks a new commitment from Bayer to more fully serve professional growers in greenhouses, nurseries and garden centers across the U.S.

Steven Larson Named Ornamental Specialist

In another move that is part of Bayer’s expansion into the production ornamentals market, the company has appointed of Steven Larson as an ornamental specialist. In his new role, Larson will help build the Bayer brand with customers and distributors in the ornamentals market.

“Larson has extensive experience and a strong technical background that will help identify solutions for our customers,” Wendorf says.

Larson has been involved in the industry for a number of years, focusing mostly on customer relationships and collaboration. He has been the plant health manager with Color Spot Nurseries and The Brookwood Community, field technical manager for The Scotts Company, and served in sales and sales management positions with Whitmire Micro-Gen, The Scotts Company, and BASF. Larson holds B.S. and M.S. degrees from Purdue University in horticulture.