Profile Products Launches $9 Million Expansion

Posted by Brian Sparks|February 1, 2021

Profile Products has started a $9 million manufacturing expansion project that is designed to provide a significant increase in capacity, improved logistics, and enhanced safety and quality systems for Profile’s sustainable media product lines. The project is the latest in a long chain of initiatives to further strengthen the company’s position as a leader in soil and vegetation management solutions, horticultural substrates, and professional turf and sports field management.

“We are continually looking for ways to elevate the industries we serve through our innovative products, state-of-the-art facilities, and educational initiatives,” says Jim Tanner, President and CEO of Profile Products. “This expansion is a continuation of our commitment to meet our customers’ needs and exceed their expectations by providing the best solutions for their environment.”

In 2019, Profile added a second fiber processing plant in Conover, NC, that doubled plant capacity, created ultramodern greenhouses, and added new fiber processing technologies. Since then, the company has grown significantly with the acquisitions of HydroStraw, a manufacturer of straw-based erosion control products, and Sunterra Horticulture, a leading sphagnum peat moss producer.

The new investments will add significantly more fiber processing capacity, high-tech packaging, and modern warehousing in both its North Carolina and Rockford, WA, facilities. Additionally, Profile will continue to invest in its leadership position in environmental stewardship by expanding several programs that prioritize using the highest recycled-content products available to its respective industries, including packaging. Profile has also eliminated more than 3.5 billion pounds of wood and paper from the waste stream and productively returned it to the environment.

The expansion projects will be completed throughout the next year. For more information on Profile Products, click here.