Why Packaging Matters in Cannabis (Opinion)
April 9, 2020 
Photo: Grove Bags.
The climate in which you grow cannabis determines how your plants grow.
Whichever climate you grow in, a seasoned cultivator knows that cannabis degrades when not packaged properly. This makes it essential for a grower’s packaging choice to not be a last-minute decision.
Rather, packaging needs to be strategically chosen to keep the product at the levels of potency and volume it was packaged, protecting it from the three biggest adversaries of cannabis: UV light, moisture loss, and exposure to oxygen.
During each step of the cannabis supply chain, there is a high chance of your product degrading and losing quality if not protected from its adversaries. This becomes a constant pain point for growers, as consistent product quality is an essential element of brand value, especially if they are wholesaling product into the market.
Beautiful buds deserve packaging that preserves a grower’s hard work in order for them to share with the world exactly what they grew. A key way to do just that is by leveraging the functionality and benefits of atmospheric packaging to store your product in order to preserve terpenes, retain weight, and, perhaps above all, prevent mold.
Best Way To Store Cannabis Buds To Prevent Mold
Mold and the freezer don’t go hand in hand.
Therefore, stashing your freshly cut colas right into the freezer is a sure-fire way to avoid mold. Unfortunately, this separates the trichomes from the buds, making cannabis lose its quality and taste over time. Freezing will also re-introduce harshness.
Once you have your cured buds ready, there is one thing that you can do to ensure that you sleep well at night: correct packaging.
Humidity control storage bags are engineered to ensure that humidity is maintained at an optimum level in spite of fluctuations in the environment. This also happens without any effort from your end, apart from ensuring that you lay your hands on quality storage bags.
Modified atmospheric packaging such as Grove Bags are unique in that the bags maintain the exact humidity level required for cannabis, which we tend to believe is somewhere between 58% and 62%.
So, how does atmospheric packaging retain weight, prevent mold, and preserve terpenes and cannibinoids?
Packaging science is to thank.
For example, all of the packaging lines at Grove Bags are engineered with a multi-layer film that actively monitors the oxygen and water vapor levels within the bag, by constantly in-gassing and out-gassing, allowing the cannabis to breath and continue to cure, creating the perfect micro-climate for your product without the need for humidity packs to extend shelf life.
The Sustainability Key of Cannabis Packaging: Supply Chain
Graphic Courtesy: Grove Bags.
A lot of canna-businesses understand sustainability is on your mind (as it should be).
That is why we believe it is key to care about sustaining more than just your product. It is essential for any manufacturing and shipping process to be designed to cut waste for lower carbon emissions. Everyone in the packaging space needs to always be striving for a greener tomorrow.
At the core of a commitment to ecological responsibility is a multi-focused approach to one’s packaging supply chain. From materials and manufacturing practices to shipping and printing, it is crucial to approach everything with a heightened awareness of our environment to put planet not business first.
In addition, because there’s no breakage with flexible packaging and because it is extremely efficient to produce, it has by far the lowest carbon footprint of any type of packaging.
Conclusion: Implementing Functional Packaging is Imperative
Our team at Grove Bags truly believes that implementing functional packaging enhances a grower’s brand, and allows them to make a more potent impression over time.
From a revenue standpoint, all it means is that the grower’s top-line revenue is increased since they are actually selling every gram as a full gram, because they have a less than 1% weight variance.
This also means that they’re cutting down their possible exposure to mold, which directly relates to more top-line revenue.
Lastly, in terms of grower branding and overall product quality, the leading cannabis brands are cementing their relationship with customers via a beautifully curated package that is environmentally friendly and efficient, yet also elegantly protects and enhances the product.
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