As part of a monthly series, Greenhouse Grower checks in with AFE Research Coordinator Laura Barth to learn more about the organization’s recent focus on technology in the greenhouse.

American Floral Endowment’s next Grow Pro webinar covers how incorporating automation can boost operational efficiency and profitability.

This partnership between the Floral Marketing Fund and CalFlowers aims to strengthen, support, and advance the floral industry.

Dr. Melinda Knuth and Amanda Solliday from NC State University provide a closer look at new guides with tips and information on diversity and inclusion, continuing education, and benefits expansion in floriculture businesses.

American Floral Endowment’s next Grow Pro webinar covers how artificial intelligence (AI) can transform standard operating procedures (SOPs).

Greenhouse Grower checks in with AFE Research Coordinator Laura Barth to learn more about what AFE has in store for the coming year.

Sustainabloom, an American Floral Endowment program, has released three new guides to help the industry understand social sustainability.

American Floral Endowment’s next Grow Pro webinar covers strategies to manage mealybug populations in greenhouses.

The event takes place Feb. 21-22, 2025, at the University of Florida Institute of Food and Agricultural Sciences’ North Florida Research and Education Center.

As 2024 comes to a conclusion, the American Floral Endowment (AFE) looks back at its accomplishments throughout the industry.

The key to finding good talent is clear and timely communication from prospective employers to job-seeking students.

American Floral Endowment’s next Grow Pro webinar covers best practices when producing seedling plugs, transplants, and other young plants.

American Floral Endowment’s next Grow Pro webinar covers upcoming economic trends and consumer predictions for growers in 2025.