Video of the Week: Sustainabloom Road

Greenhouse Grower occasionally highlights a video that shines a spotlight on the controlled-environment industry, from crop protection advice to insider views on plant production at greenhouse operations across the country. Have you recently produced a video that you want us to highlight? If so, please send a link to Greenhouse Grower Multimedia Specialist Nick Matysik at [email protected].

Sustainabloom, an initiative established in 2022 by the American Floral Endowment (AFE) to promote sustainability practices throughout the floriculture industry, has shared Sustainabloom Road. This short video provides the public with an overview and insights into Sustainabloom’s mission of educating and empowering the floral community toward a more sustainable future. The video also highlights the many free and easy-to-use resources that Sustainabloom offers to businesses to guide them along their sustainability journeys, whether taking the first step or building on existing accomplishments and efforts.

This video and more from both AFE and Sustainabloom can be found hosted on the American Floral Endowment YouTube channel.

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