This is the first of a three-part series exploring breeder-submitted varieties that pair with Cloud Dancer, Pantone’s 2026 Color of the Year.

New York City stops for Costa Farms included PlantCon NYC 2025 and a meet-and-greet media event with author Hilton Carter.

Costa’s Mari Carrasquillo was recognized alongside other female marketing leaders at the Ragan’s Top Women in Marketing Awards Luncheon.

Senior Vice President and Chief People Officer Ariana Cabrera de Oña outlines how the awards highlight Costa Farms’ commitment to its team.

Following a theme of ‘Cost Management Planning’, the Greenhouse Grower team spoke with industry experts for their advice on the issue.

In this episode, we talk to Joche Smith Jr. about his background, consumer trends shaping the plant industry, and the biggest opportunities and challenges facing both Costa Farms and the floriculture market.

The annual Costa-Layman Health Fair, partnering with Augusta University, provides free health care services to farmworkers.

Smith succeeds his father, Joche Smith Sr., and will oversee day-to-day operations across Costa’s domestic and international business units and lead strategic initiatives that position the company for continued growth.

From collecting data for irrigation to early scouting for pests and diseases, AI is quickly becoming a mainstay in the greenhouse.

The South Florida Sun Sentinel recently published its 2025 South Florida Top Workplaces winners list, which included Costa Farms.

The updated BloomSelect Hibiscus line features superior genetics, unmatched flower power, and premium retail-ready options.

The University of Florida recently held a tour of Miami-Dade County nurseries to highlight the need for long-term, sustainable crop solutions.

At an exclusive Atlanta media event, Costa Farms debuted its latest holiday décor and tropical plants for the upcoming season.