As part of a new business structure for its North American market, Mike Fernandez has been appointed Market Manager North America for Bedding Plants and Perennials, and Kate Zvara was named as Key Account Manager and Retail Specialist.

Here’s the scoop on industry news, marketing programs, and more from Greenhouse Grower’s first day of California Spring Trials 2017.

On day one of California Spring Trials 2017, Dr. Allan Armitage reveals the five plants that most caught his attention.

Day one of California Spring Trials 2017 included stops at Danziger “Dan” Flower Farm, Syngenta, and Proven Winners. Check out this slideshow for a look at some of the variety highlights from Greenhouse Grower’s first day at spring trials.

Anna Chernyavsky, who joined Danziger in August 2016, will be in charge of the U.S. and United Kingdom markets.

Danziger has unveiled a new logo and marketing message inviting its customers to be innovative, while Darwin Perennials updated its website to make it mobile friendly with enhanced navigation.

The changes will provide a foundation of growth, creativity, and innovation, notes Micha Danziger, who will now serve as chairman of the Board of Directors.

With the agreement, Danziger becomes the exclusive distributor of Nir’s product line, which includes cut flowers, foliage, pot, and garden plants.

Danziger “Dan” Flower Farm is planning to introduce 60 new varieties from its 2016-17 collection at the annual event, including petunias, bidens, and calibrachoa.

From “crazy” petunias to container pentas, there was plenty that caught Allan’s eye during the final day of 2016 California Spring Trials.

Danziger is continuing to expand its portfolio of products to the U.S. market with the addition of poinsettia cuttings of Beekenkamp’s varieties.

‘Cascadias Rim Chianti’ was selected as the top variety at this summer’s LVG Heidelberg, Germany, trial station.

The partnership is aimed at expanding the sales and marketing efforts of Danziger’s cut flower variety range in Europe.