Dümmen Orange’s California Spring Trials theme for 2019 was building it beautiful, and the company did just that with some of its new variety introductions for the retail market in 2020.
Growers will now have access to Westhoff’s genetics and Basewell rooting technology, which is designed to simplify processes, optimize space, and save labor.
It’s never too early to check out the newest poinsettia varieties to see if there’s anything new you want to add to your product mix to capture holiday sales.
As Senior Product Manager for Dümmen Orange’s Bed & Balcony category, Berg will focus on product selection, global product placement, channel development, and marketing.
After experiencing issues with Xanthamonas in 2017 that affected the begonia supply in the North American market, Dümmen Orange has deeply invested in new disease-reducing production methods. Recent efforts have focused on defining and implementing improvements to ensure a reliable, quality supply of begonia cuttings for the spring of 2019.
Greenhouse Grower Editor Laura Drotleff explains why she thinks gamechanging products like Basewell have the potential to disrupt the way the industry does business, and why growers need to embrace innovation.
