Providing online education about your products for consumers, whether wholesale or general gardening public, is key to driving future success.
What better way to tell your product’s story than through the unlimited potential of online outreach via social media marketing?
There are reasons aplenty for those who have long been in the industry to actively engage with the next generation of plant enthusiasts.
With several top industry players in attendance, the high-level discussions at the 2018 GROW Summit ranged over many topics, but some common themes seemed to stand out — labor and the need for growers to raise their prices.
Horticulture isn’t the only sector struggling for steady, skilled workers.
Several industry leaders sound off on operational strategies that might ease the workload.
The Cincinnati Flower Growers Association (CFGA) held its first annual Summer Palooza in July, with all proceeds going to the CFGA’s scholarship fund.
The WaterWick allows plants to draw water from the reservoir at the bottom of the pot as needed, improving plant health while reducing work for the consumer.
Now is an excellent time to refresh your thinking on perennials, and your variety assortment, to give consumers what want.
Malmborg’s Garden Center & Greenhouse now offers its customers self-watering pots to take the stress out of knowing when and how much to water plants.
NatureFresh Farms took to the road this year in its mobile Greenhouse Education Center to show consumers how fresh vegetables are grown.
Panelists at the annual Town Hall forum at Cultivate debated on the most effective ways to connect with consumers and sell them plants based on their needs.
As a manager, you need to embrace generational differences among your staff and use them to your advantage.