Newsletter Benchrunner Friday How to Prepare Perennials for Winter Success By Nancy Rechcigl, Syngenta|October 15, 2026
First Read BASF Welcomes Jen Browning to Its Turf and Ornamentals Sales Team By BASF|October 15, 2026
Management Willoway Nurseries Expands With Acquisition of Decker’s Nursery By Brian D. Sparks|October 14, 2026
Monrovia’s New Summer Campaign Celebrates Heat-Loving Plants By Monrovia|June 13, 2025 The Heat Lovers Campaign from Monrovia is a summer retail program to drive awareness for garden center customers.
Expanding the Appeal of Fragrance in Floriculture Marketing By New Bloom Solutions|June 7, 2025 In a recent podcast, Dr. Melinda Knuth of NC State University suggests the floriculture industry reexamine scent as an untapped marketing tool.
Bailey Nurseries Launches New Marketing Campaign in Times Square By Bailey Nurseries|May 14, 2025 The season-long marketing campaign for Endless Summer Hydrangeas and First Editions Shrubs and Trees kicked off Mother’s Day weekend.
De Vroomen Debuts New Miffy Gardening Collection for Kids By De Vroomen Garden Products|April 28, 2025 The Miffy Gardening Collection is De Vroomen Garden Products’ latest creative and educational collection designed for kids.
Proven Winners Billboard Campaign Aims To Drive Sales This Spring By Proven Winners|April 3, 2025 The strategic billboard campaign incorporates eye-tracking technology and weather-rigged messaging to create greater traffic visibility.
The Power of Branding in Boosting Plant Value By Nick Matysik|March 20, 2025 An e-Gro Alert from Alicia Rihn of the University of Tennessee covers the power that plant branding can play in generating value.
2025 New and Novice Gardener Survey Reveals Newcomer Priorities By Axiom|February 20, 2025 Axiom Marketing’s annual survey shows less time and money spent on gardening for new and novice gardeners.
Floral Marketing Fund and CalFlowers Announce New Partnership By Floral Marketing Fund|February 12, 2025 This partnership between the Floral Marketing Fund and CalFlowers aims to strengthen, support, and advance the floral industry.
Proven Winners ColorChoice New 2025 Varieties to Debut in Livestream By Spring Meadow Nursery|February 10, 2025 There will be 32 new Proven Winners ColorChoice shrub varieties featured in the YouTube livestream on Friday, Feb. 21, 2025.
Scaling Your Greenhouse Operation with Agile Lean and Systems Thinking By Jennifer Mowery|January 30, 2025 Jen Mowery of Harrisburg University looks at ways greenhouses can grow while maintaining efficiency through enterprise scaling principles.
Certified Shopify Online Garden Center Platform Now Live By A24 Consulting|January 22, 2025 A24 Consulting, established to make garden retail more sustainable, has announced the launch of its Certified Shopify Online Garden Center.
Brainstorming Potential New Trends and the Future of Horticulture By Allan Armitage|January 9, 2025 Dr. Allan Armitage ruminates on potential trends and changes that will impact the horticulture industry’s future.
BloomNation Announces New Partnership Program to Support Independent Florists By BloomNation|January 8, 2025 The international BloomNation Partnership Program aims to strengthen connections within the floral industry for independent growers.
