The new initiative will provide one-stop shopping for growers and brokers.

Traditional reds were still bestsellers, but interest continues to grow in white and novelty varieties. Greenhouse Grower’s annual survey provides an in-depth look at the holiday season.

Poinsettias and succulents are both in-demand products with today’s consumers. Here’s a look at some of the newer introductions available for retail sales in 2018 and 2019.

Syngenta Flowers’ Technical Services Manager Karl Trellinger gives production recommendations for growing high-quality ‘Lyra’ and ‘Mirage’ poinsettias.

The event will feature side-by-side comparisons of more than 100 commercial and pre-released varieties from seven breeders.

With poinsettias trending toward non-traditional colors, growers may find new opportunities to spread sales beyond the winter holidays. Here are five of the newest euphorbia varieties to hit the market that may play a role in redefining the future of the poinsettia market.

On average, growers responding to Greenhouse Grower’s 2016 Poinsettia Survey said the poinsettia season was “good,”Here’s a glance at the outlook for poinsettias in the marketplace.

Poinsettias are often described as a beautiful, necessary evil. But they be profitable for everyone again if we work together to promote the right messaging to retailers and consumers.

With poinsettia planning upon us, here are a few ideas to incorporate them into upcoming lifestyle and home décor trends to help increase sales.

A move to watering mats cut water and fertilizer use, production time, and labor for this Colorado-based grower.

Are plant sales up or down compared to last year? How did Black Friday set the tone for this season? What varieties and sizes were your best sellers? Did you try anything new this year to appeal to younger consumer demographics? We tackle all of these questions and more to help you understand the trends in Greenhouse Grower’s 2016 Poinsettia Survey.

According to Michigan State University experts, certain species of the pathogen Phytophthora, which is typically thought of as a root rot, can also cause issues above-ground.

Poinsettia growers interested in keeping up with the latest variety and production trends have the chance to attend university open houses in New Hampshire, Louisiana, and Ohio.