Agri-Tech Company Bluelab Expands Automation Offerings With New Acquisition
April 8, 2022 
(Photo Top L-R) Bluelab CEO Greg Jarvis and Autogrow Board Director Darryn Keiller
New Zealand-based agri-tech company Bluelab has acquired automation company Autogrow as part of a global strategy to expand operations into new territories and increase its range of technology offerings to growers.
Both companies combined have almost 60 years of expertise in the horticulture technology sector and have employees worldwide, including the U.S., Canada, Asia, and Europe.
“We are incredibly excited to announce this acquisition and what it will mean for the industry. Autogrow brings complementary products to our portfolio and strong relationships already in-market, particularly in South-East Asia,” says Bluelab CEO Greg Jarvis. “We already have alignment across our purpose and behaviors and an experienced approach to CEA (controlled environment agriculture). We will be one company with two strong brands. Together we can access broader opportunities and continue supporting customers in a market that is growing quickly.”
The acquisition will include all Autogrow technology, including the Intelli range and MultiGrow automation systems, as well as the wealth of experience accrued over the past 30 years.
“We’ve been working hard over the past seven years building the Autogrow business, from customers in 12 countries, to more than 45,” says Autogrow Board Director Darryn Keiller. “It’s hugely rewarding to have Greg Jarvis and Bluelab recognize the value in the company and our people. Originally founded by horticultural inventor and growing enthusiast Jeff Broad in 1993, who passed away in 2013, he would no doubt be wildly excited about where the company he founded now is, and the next exciting step that awaits it. The technology Autogrow has is world class and the potential for more growth is very exciting. Some of the Autogrow team have been with the business for over a decade, so Bluelab is gaining a wealth of experience as well as great technology. We look forward to ensuring a smooth transition over the next few months for the Autogrow team and customers.”
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