Indoor Ag Tech Entrepreneur Allison Kopf Named New CEO of Tract
December 22, 2023 
Allison Kopf, Tract
Allison Kopf, a U.S. ag tech entrepreneur, has been named the new CEO of TRACT, an emerging agriculture sustainability measurement platform. Kopf will take over in January 2024 from TRACT co-founder Roel van Poppel, who set up and led the initiative, including overseeing its incorporation, for more than two years.
Kopf’s expertise in tech startups and her vision for the agriculture sector will give TRACT a competitive edge as it moves towards its customer launch in early 2024 and beyond. In taking the CEO role at TRACT, Kopf will depart her current role as Chief Growth Officer at IUNU, the U.S.-based company that acquired Artemis, a company Kopf founded, in 2021.
Kopf is an influential figure in the worlds of technology and agriculture. She was named one of Forbes’ 30 Under 30 as well as the 2021 Global Women Fresh “Woman of Impact,” and has spoken on the future of agriculture at TEDx, Forbes 30 Under 30 Summit, Forbes AgTech Summit, and the Alltech Ideas Conference. Kopf sits on the Boards of Santa Clara University’s College of Arts and Sciences and the Ciocca Center for Entrepreneurship.
“I’m committed to bringing together thought leaders, pioneering technology, and forward-thinking investors to create a step-change in efficiency and positive impact in food and agriculture systems,” Kopf says. “The opportunities for TRACT are exciting, and I’m thrilled to work with the team to drive forward the future of sustainable agriculture.”
“Allison has already achieved an extraordinary amount in the agtech space. Her expertise and enterprise will be great assets for TRACT as we move into a new phase for the company,” says Tim Harry, Chairman of the Board. “I would also like to thank Roel van Poppel, co-founding CEO, for his tenacity, vision, and excellent leadership in building TRACT and preparing it for launch.”
van Poppel led TRACT while on assignment from Olam, one of TRACT’s investors.
“One of TRACT’s key distinctions is that it has been developed by and for the food and agriculture industry and is the result of meaningful collaboration by significant players in the industry,” van Poppel says. “I am very proud to have led this work so far and to hand over this exceptional platform to Allison for this new stage in its development. I look forward to seeing TRACT progress successfully through its customer launch and beyond to play its part in transforming the food and ag sector.”
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