Theta Retail Acquires Forecasting and Retail Analytics Company DemandLink

Posted by Brian Sparks|February 23, 2023

Theta Retail, a South Carolina-based company that helps business owners make smart and informed supply chain decisions, has acquired DemandLink, a forecasting and retail analytics company. The purchase will better serve the needs of Theta Retail’s customers and fits into the overall strategy to provide best-in-class replenishment, analytics, and supply chain forecasting for the horticulture industry.

By acquiring DemandLink, Theta Retail will extend its current portfolio of products to offer a more comprehensive supply chain solution.

“We appreciate the partnership with our customers over the past 14 years. We look forward to the next chapter with Theta Retail as they continue to innovate and provide cutting-edge software solutions to the live goods industry,” says John Garren, DemandLink CEO and Owner.

“Leveraging Theta Retail’s and DemandlLink’s combined tech stacks represents an excellent opportunity for growers and retailers to increase their sales and profit margins. This acquisition also opens the door for us to offer a new range of products to provide value to our clients,” says Barrett Layman, Theta Retail co-founder.

“We are excited to incorporate DemandLink’s industry and enterprise tools into Theta Retail’s portfolio of products. Our combined services offer the industry’s best replenishment, forecasting, and corporate data management software platform. Looking ahead, we are well-positioned to continue adding value to our customers by driving profitability through advanced analytics,” says Christina Holmes, Theta Retail co-founder.