Vision Conference Offers Insights on Next-Gen Ag Tech

Posted by Brian Sparks|January 31, 2023

Joe Monahan, President and Chief Operating Officer of Meister Media Worldwide, kicks off the 2023 Vision Conference.

The 6th annual VISION Conference gave more than 165 engaged attendees a chance to learn what the future has in store for agriculture.

“Our goal with the VISION Conference is to bring together a broad mix of voices, perspectives, and capabilities that are driving change across the food value chain,” said Joe Monahan, President and Chief Operating Officer of Meister Media Worldwide, in kicking off the conference. “It’s really looking into the future of ag tech.”

The theme of this year’s conference was “Harnessing the Power of Agriculture 4.0 – Turning Innovation into Reality.” John Teeple, Global Partner Leader in Agriculture with Amazon Web Services, set that stage by exploring how Agriculture 4.0 is the synthesis of the tools and systems that have come before with technology that is becoming reality now, from robotics and electrification, to digital twins and the metaverse.

“I see Ag 4.0 as a continuation of maturing, automating, and accelerating of the value of those existing technologies and allowing us to focus on doing more with less, creating more customer value and delivering more overall value to the farmer,” Teeple said. “Every organization needs to be working today on digital transformation to understand what has to change to support where technology is going.”