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Equitable Food Initiative Launches New 2025 Pollinator Week Toolkit

By Equitable Food Initiative|June 24, 2025
2025 Pollinator Week flyer from the Equitable Food Initiative (EFI).

2025 Pollinator Week flyer. | Equitable Food Initiative (EFI)

Equitable Food Initiative (EFI) celebrated Pollinator Week (June 16-22, 2025) by launching a free toolkit with educational resources, downloadable graphics, and actionable tips to raise awareness and assist with supporting pollinator populations.

A toolkit focused specifically on pollinators is a first for EFI, adding to its library of materials designed to support safer, healthier, and more sustainable food systems. The toolkit, which highlights not only honeybees and butterflies but also lesser-known pollinators like bats, beetles, birds, moths, and flies, is available at equitablefood.org/pollinator-week.

One in every three bites of food we eat requires pollinators, but their populations are declining at alarming rates due to pesticide use, habitat loss, and climate change. According to the U.S. Department of Agriculture, more than $18 billion worth of crops depend on pollinators in the U.S. alone. Pollinator conservation closely aligns with EFI’s mission to foster a more sustainable and transparent food supply chain by addressing environmental, labor, and consumer needs in harmony.

Since pollinators are vital to food production and the health of farming ecosystems, Alexandra Martinez, EFI’s Senior Digital Marketing and Sales Associate, says, “We can’t protect what we don’t understand. This toolkit is designed to raise awareness and make it easier for our partners and the broader industry to take meaningful steps to protect pollinator habitats in practical ways.”

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The toolkit invites users to explore and take action through colorful graphics, surprising facts, and ready-to-use materials designed to inspire and create learning. Whether you’re planting native wildflowers, sharing “Did You Know?” moments on social media, engaging your workforce about this topic, or learning about unexpected pollinators like beetles and bats, there’s something for growers and consumers alike. Highlights include:

  • A “Did You Know?” series
  • Practical steps to protect pollinators on farms and in neighborhoods
  • Shareable visuals and infographics
  • Templates for social media and email campaigns

“Our goal is to make participation in Pollinator Week simple, impactful, and accessible,” says Martinez. “As pollinator populations face growing challenges, EFI is proud to contribute tools and awareness that encourage improvement and industry engagement.”

For more information on sustainable agriculture practices, EFI offers additional resources through recorded workshops and online courses. These offerings cover topics like biodiversity, integrated pest management (IPM), and eco-friendly farm management practices.

Readers can access the free Pollinator Week toolkit at equitablefood.org/pollinator-week and explore more sustainability content at equitablefood.org/courses.

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Equitable Food Initiative is a capacity-building and certification nonprofit that works to improve the lives of farmworkers and drive business performance by integrating worker voice and engagement throughout the supply chain. As a multistakeholder organization, EFI brings together growers, farmworkers, retailers and consumers to create assessment, training and organizational development programs that support continuous improvement and address the industry’s most pressing problems. See all author stories here.